EUR 3,58
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Good condition. Light wear to boards. Content is clean and bright. DJ with some edge wear, small tears and creasing.
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
EUR 3,58
Quantità: 1 disponibili
Aggiungi al carrelloTrade Paperback. Condizione: Good. 224 pages.
Hardcover. Condizione: New.
Lingua: Inglese
Editore: New York University Press, US, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 126,66
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.
EUR 115,69
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 130,88
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 1997. New. hardcover. . . . . .
Lingua: Inglese
Editore: New York University Press, US, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
EUR 117,99
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.
EUR 165,37
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 1997. New. hardcover. . . . . . Books ship from the US and Ireland.
EUR 166,70
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 224 pages. 9.75x6.75x0.75 inches. In Stock.
EUR 127,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New. KlappentextFrom new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of brand experts, .
Lingua: Inglese
Editore: New York University Press Dez 1997, 1997
ISBN 10: 0814755992 ISBN 13: 9780814755990
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 157,72
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of 'brand experts,' this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.How do legal systems recognize the value of brands to both consumers and producers How has the concept of branded goods been extended successfully to embrace services and other less tangible 'products' How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 117,51
Quantità: Più di 20 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 137,31
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.