Hardcover. Condizione: Good. Condizione sovraccoperta: Good. First Edition. Taking Brand Initiative by Hatch Mary Joe, Schults, Majken Wiley- Jossey-Bass, 2008, lst, ISBN: 9780787998301 Hardback in good+ condition with Good+ dust jacket. Text is clean and unmarked, binding tight. Cover is like new. This book deals with insights into corporate branding. Organizational theory, strategic marketing, why some organizations are more effective at branding than others, branding focusing, developing and implementing branding. Book.
Editore: Wedge Press, Inc. New York, NY, 1984
Da: Specific Object / David Platzker, New York, NY, U.S.A.
69 pp.; 25.3 x 21.6 cm.; glue bound; black-and-white & color; edition size unknown; unsigned and unnumbered; offset-printed; Winter 1994 issue of Wedge. Issue guest edited by Silvia Kolbowski. Periodical editors: Brian Wallis and Phil Mariani. Published in conjunction with show "Difference: On Representation and Sexuality," held at The New Museum of Contemporary Art, New York, August 12, 1984 - February 2, 1985. Traveled to I.C.A. in London, and Renaissance Society of the University of Chicago in 1985. Exhibition curated by Kate Linker. Contents include: "Desiring Images/Imaging Desire," by Mary Kelly; "At the Threshold: Feminists and Modernity," by Alice Jardine; "Untitled," by Jane Warrick; "The Desublimation of Romance," by Connie Hatch; "Some of the Things at Stake in Women's Struggles," by Jean-François Lyotard; "Painters' Wee Wees, or, The Confoundations of Painting," by Lea Lublin; "New French Feminisms: Some Points Re-Viewed," by Rosi Braidotti and Jane Weinstock; "Tea with Madeleine," by Victor Burgin; "Fit to Print," by Barbara Kruger and Carol Squiers; "From 'Haunted Houses,'" by Lynne Tillman; "Representation's Reproduction," by Silvia Kolbowski "Subway Station Print Ad Project," by Judith Barry. Covers designed by Sherrie Levine. Very Good. Rubbing of covers and light edgewear. Contents clean and unmarked.