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Aggiungi al carrelloCondizione: Como nuevo. : Este libro analiza las estrategias para hacer negocios en la región de Asia Pacífico, especialmente en el contexto de la crisis económica. Los autores aconsejan a las empresas occidentales que aborden sus operaciones en Asia de forma estratégica, tanto en lo que respecta a la competencia por los clientes y los recursos, como a la cooperación en empresas conjuntas y alianzas. Animan a los directivos a cuestionar muchos de sus supuestos empresariales occidentales tradicionales y a avanzar hacia una organización regional y un estilo de gestión más regional. EAN: 9780333735824 Tipo: Libros Categoría: Negocios y Economía Título: Strategies for Asia Pacific Autor: Philippe Lasserre| Hellmut Schütte Editorial: Palgrave Macmillan Idioma: en Páginas: 340 Formato: tapa blanda.
EUR 3,15
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Aggiungi al carrelloHardcover. Condizione: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Aggiungi al carrelloSoftcover. Condizione: Bon. Légères traces d'usure sur la couverture. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 5,55
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Aggiungi al carrelloHardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
Editore: St. Martin's, NY, 1994
Da: J. HOOD, BOOKSELLERS, ABAA/ILAB, Baldwin City, KS, U.S.A.
Hardcover. 379pp. VG+ / VG+ dj.
Lingua: Inglese
Editore: Palgrave Macmillan, Basingstoke, 1999
ISBN 10: 033373582X ISBN 13: 9780333735824
Da: Marlowes Books and Music, Ferny Grove, QLD, Australia
EUR 12,81
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Aggiungi al carrelloPaperback. Condizione: Fine. 323 pages. Book appears to have hardly been read and is in Fine condition throughout.
EUR 40,20
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Aggiungi al carrelloCondizione: New.
EUR 43,02
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Palgrave Macmillan, London, 1998
ISBN 10: 0333736257 ISBN 13: 9780333736258
Da: Amazing Book Company, Liphook, Regno Unito
Prima edizione
EUR 15,04
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Aggiungi al carrelloHardback. Condizione: Mint. Condizione sovraccoperta: Mint. First Edition. CONSUMER BEHAVIOUR IN ASIA Helmut Schutte and Deanna Ciarlante. Macmillan Business, London. 1998 First edition ISBN 9780333736258 276pp Hardback. This mint unread copy is bound in cloth covered boards with bright gilt titling to the spine. The unclipped dust wrapper is also in mint condition. Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia, the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. Ref FF4.
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Aggiungi al carrelloCondizione: New. In.
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EUR 45,31
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 61,73
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 61,08
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EUR 74,94
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 61,07
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Aggiungi al carrelloCondizione: New.
EUR 70,08
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Aggiungi al carrelloCondizione: New. This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position in Asia Pacific. Num Pages: 339 pages, biography. BIC Classification: 1F; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 164 x 18. Weight in Grams: 522. . 1999. 2 Rev ed. Paperback. . . . .
EUR 70,01
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Aggiungi al carrelloCondizione: New. Num Pages: 320 pages, biography. BIC Classification: KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 20. Weight in Grams: 560. . 2005. 3 Rev ed. Paperback. . . . .
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 67,26
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . . Books ship from the US and Ireland.
Condizione: New. This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position in Asia Pacific. Num Pages: 339 pages, biography. BIC Classification: 1F; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 164 x 18. Weight in Grams: 522. . 1999. 2 Rev ed. Paperback. . . . . Books ship from the US and Ireland.
EUR 80,91
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Aggiungi al carrelloPaperback. Condizione: Brand New. 3rd edition. 332 pages. 9.00x6.00x0.75 inches. In Stock.
Condizione: New. Num Pages: 320 pages, biography. BIC Classification: KJC; KJK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 20. Weight in Grams: 560. . 2005. 3 Rev ed. Paperback. . . . . Books ship from the US and Ireland.
EUR 50,37
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Über den AutorrnrnPhilippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.KlappentextDespite the growing economic importance of the Asia Pac.
Da: Revaluation Books, Exeter, Regno Unito
EUR 88,87
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Aggiungi al carrelloPaperback. Condizione: Brand New. 202 pages. 9.00x5.90x0.46 inches. In Stock.
Editore: MacMillan Melbourne 1999, 1999
Da: Andrew Barnes Books / Military Melbourne, Melbourne, VIC, Australia
EUR 41,78
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Aggiungi al carrellorevised edition softback with stiff wrappers Nice copy octavo 323pp., text ills., references, index, Some minor annotations o/w as new.