Hennigs nadine (36 risultati)

hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations. …

Condizione: NEW (still shrink-wrapped). hardcover. 8vo.

22 cm, Taschenbuch. Condizione: Gut. 142 Seiten, Diagramme und Tabellen; Zustand: gut. Einband leicht berieben und bestoßen. Vereinzelte Markierungen im Text. Innen sehr gut. 409 ISBN 9783838124162 Aufgrund der EU-Verpackungsverordnung (PPWR) erfolgt der Versand nur nach Deutschland, ins Nicht-EU-Ausland und nach Österreich. Für einen Versand in alle anderen EU-Länder (außer Österreich) nutzen Sie bitte Paketweiterleitungsdienste und hinterlegen bei der Bestellung eine deutsche Versandadresse. Due to the EU Packaging Regulation (PPWR), we ship only to Germany, non-EU countries, and Austria. For shipping to all other EU countries (except Austria), please use a package forwarding service and provide a German shipping address when placing your order. Sprache: Deutsch Gewicht in Gramm: 230.…

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. In English.

Condizione: New. 2016. Paperback. . . . . .

Hardcover. Condizione: new. Hardcover. The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 415 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.…

Condizione: New. pp. 430.

Paperback. Condizione: Brand New. reprint edition. 432 pages. 9.45x6.61x0.98 inches. In Stock.

Condizione: New. 2016. Paperback. . . . . . Books ship from the US and Ireland.

Hardcover. Condizione: gut. Luxury Marketing: A Challenge for Theory and Practice In deutscher Sprache. pages.

Hardcover. Condizione: new. Hardcover. The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Softcover. Condizione: neu. 1. Auflage. Strategisches Management, Band 76 320 pages. Vor dem Hintergrund einer kontinuierlich ansteigenden Thematisierung des Netzwerkphänomens in Wissenschaft und Praxis untersucht die Verfasserin, inwieweit die Forschungskonzeption sozialer Netzwerke auf ein systematisches Kundenbeziehungsmanagement übertragen werden kann und geeignet ist, die Aufgaben und Ziele eines effizienten Zielkundenmanagements zu unterstützen. Gerade in vertrauensintensiven Branchen wie im Bereich der Finanzdienstleistungen besitzt die Kenntnis sozialer Netzwerkeffekte und die marketingseitige Stimulierung der kundeneigenen Weiterempfehlungsbereitschaft im Hinblick auf die Aspekte Vertrauen und Glaubwürdigkeit hohe à konomische Relevanz. Mit Blick auf die Frage, inwieweit soziale Netzwerke eine à konomisch relevante Entscheidungsgrundlage für Konsumenten im Allgemeinen und Finanzdienstleistungskunden im Besonderen darstellen, zielt die Studie darauf ab, wesentliche Bausteine zu einer ganzheitlichen Theorie sozialer Netzwerke aus Marketingsicht zu entwickeln und die Strukturen und Prozesse sozialer Netzwerke sowohl theoretisch zu durchdringen als auch Ansatzpunkte zur konkreten praktischen Umsetzung des Netzwerkkonzepts im Finanzdienstleistungsbereich aufzuzeigen.…

Condizione: Sehr gut - gebraucht. neue Ausg. Broschiert 0 S. Sehr guter Zustand, ohne Namenseintrag Positionierung von Luxusmarken im digitalen Umfeld. Marketingchance oder Erosion der Exklusivität? Zustand: 2, Sehr gut - gebraucht, Broschiert Südwestdeutscher Verlag für Hochschulschriften neue Ausg., 2011 0 S. , Positionierung von Luxusmarken im digitalen Umfeld. Marketingchance oder Erosion der Exklusivität?, Christiane Klarmann, Klaus-Peter Wiedmann , Nadine Hennigs, 3838124162, BU381740.…

Taschenbuch. Condizione: Neu. Wirkungsbeziehungen zwischen Konsumenteneitelkeit und Luxuskonsum | Gestaltungsperspektiven auf Basis einer empirischen Untersuchung | Nadine Hennigs (u. a.) | Taschenbuch | 124 S. | Deutsch | 2015 | Südwestdeutscher Verlag für Hochschulschriften | EAN 9783838116884 | Verantwortliche Person für die EU: Südwestdt. Verl. f. Hochschulschrift., Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Paperback. Condizione: Brand New. 124 pages. German language. 8.66x5.91x0.28 inches. In Stock.

Paperback. Condizione: Brand New. 204 pages. German language. 8.66x5.91x0.46 inches. In Stock.

Condizione: new. Questo è un articolo print on demand.

PF. Condizione: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. 432 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Why consumers buy luxury, what they believe luxury is and how their perception of luxury value impacts their buying behaviorLuxury Consumption.-Luxury Brands.-The Luxury Industry.-The Management of Luxury Brands.-Luxury Marketing in the Wine I.…

Condizione: New. Print on Demand pp. 430.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior.This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.Gabler, Betriebswirt.-Vlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 432 pp. Englisch. …

Condizione: New. PRINT ON DEMAND pp. 430.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Why consumers buy luxury, what they believe luxury is and how their perception of luxury value impacts their buying behaviorLuxury Consumption.-Luxury Brands.-The Luxury Industry.-The Management of Luxury Brands.-Luxury Marketing in the Wine I.…