Da: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germania
EUR 12,00
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Aggiungi al carrelloV, 218 p. Hardcover. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.
Lingua: Inglese
Editore: Verlag Barbara Budrich 2023-12-01, 2023
ISBN 10: 3847427644 ISBN 13: 9783847427643
Da: Chiron Media, Wallingford, Regno Unito
EUR 47,42
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Aggiungi al carrelloPaperback. Condizione: New.
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 59,51
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Aggiungi al carrelloPaperback. Condizione: Brand New. 178 pages. 9.50x6.75x0.25 inches. In Stock.
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EUR 81,69
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Sage Publications|SAGE Publications Ltd, 2017
ISBN 10: 1473975891 ISBN 13: 9781473975897
Da: moluna, Greven, Germania
EUR 64,29
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.Successf.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 124,74
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Da: California Books, Miami, FL, U.S.A.
EUR 151,38
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer International Publishing, 2017
ISBN 10: 3319650904 ISBN 13: 9783319650906
Da: moluna, Greven, Germania
EUR 109,83
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Aggiungi al carrelloGebunden. Condizione: New.
EUR 178,01
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer International Publishing, 2018
ISBN 10: 3319879480 ISBN 13: 9783319879482
Da: preigu, Osnabrück, Germania
EUR 113,90
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Cross Cultural Issues in Consumer Science and Consumer Psychology | Current Perspectives and Future Directions | Carlos J. Torelli (u. a.) | Taschenbuch | vi | Englisch | 2018 | Springer International Publishing | EAN 9783319879482 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Da: Revaluation Books, Exeter, Regno Unito
EUR 182,06
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 218 pages. 9.25x6.25x0.50 inches. In Stock.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2017
ISBN 10: 3319650904 ISBN 13: 9783319650906
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 128,39
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3319879480 ISBN 13: 9783319879482
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 128,39
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing Jun 2018, 2018
ISBN 10: 3319879480 ISBN 13: 9783319879482
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 128,39
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 228 pp. Englisch.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing Okt 2017, 2017
ISBN 10: 3319650904 ISBN 13: 9783319650906
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 128,39
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware -This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 228 pp. Englisch.
EUR 190,17
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Aggiungi al carrelloCondizione: New.
EUR 213,46
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 220,75
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 220,62
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: Springer International Publishing, 2018
ISBN 10: 3319879480 ISBN 13: 9783319879482
Da: moluna, Greven, Germania
EUR 109,83
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 102,25
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Aggiungi al carrelloCondizione: new. Questo è un articolo print on demand.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 102,25
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Aggiungi al carrelloCondizione: new. Questo è un articolo print on demand.
Lingua: Inglese
Editore: Springer International Publishing Jun 2018, 2018
ISBN 10: 3319879480 ISBN 13: 9783319879482
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 128,39
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas. 228 pp. Englisch.
Lingua: Inglese
Editore: Springer International Publishing Okt 2017, 2017
ISBN 10: 3319650904 ISBN 13: 9783319650906
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 128,39
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve.Among the topics covered: Culture as a driver of individual and national consumer behavior.Consumer culture-based attitudes toward buying foreign versus domestic products.Country-of-origin effects: consumer perceptions of international products.The roles of cultural influences in product branding.Cultural aspects of consumer-brand relationships.Consumer behavior in the emerging marketplace of subsistence countries.This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas. 228 pp. Englisch.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. Print on Demand.
Da: Majestic Books, Hounslow, Regno Unito
EUR 184,98
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand.