heus edsco (1 risultati)

Hardcover. Condizione: Good. Condizione sovraccoperta: Good. This work aims to provide a survey of corporate branding and identity, marketing and effective image communication. It also includes practical advice, strategies and solutions to common problems and dilemmas. Part 1 describes the theory behind branding and corporate identity programmes. Part 2 highlights total identity case studies. Part 3 focuses on the media of communication and how design enhances their effectiveness, and Part 4 discusses the building blocks of design. Piece(s) of the spine missing. Due to age and/or environmental conditions, the pages of this book have darkened. Binding is so loose that the book will stay open to any given page. Some pages are falling out. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book.