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  • Lingua: Inglese

    Editore: Oxford University Press, 2010

    019958740X / 9780199587407

    • Rilegato

    Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condizione: Usato - Molto buono

    EUR 6,44

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Dream Books Co., Denver, CO, U.S.A.Dream Books Co.

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    Condizione: Usato - Buono

    EUR 7,14

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    Quantità: 1 disponibile

    Condizione: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

  • Lingua: Inglese

    Editore: Oxford University Press, Incorporated, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Usato - Molto buono

    EUR 8,60

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Oxford University Press, Incorporated, 2010

    019958740X / 9780199587407

    • Rilegato

    Da: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condizione: Usato - Ottimo

    EUR 8,82

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    Quantità: 1 disponibile

    Condizione: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Oxford University Press, 2010

    019958740X / 9780199587407

    • Rilegato

    Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condizione: Usato - Buono

    EUR 5,53

    EUR 3,36 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condizione: Usato - Discreto

    EUR 5,53

    EUR 3,36 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-

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    Condizione: Usato - Molto buono

    EUR 10,09

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    Quantità: 1 disponibile

    Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-

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    Condizione: Usato - Buono

    EUR 10,09

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    Quantità: 1 disponibile

    Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago

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    Condizione: Usato - Discreto

    EUR 9,20

    EUR 2,69 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.…

  • Lingua: Inglese

    Editore: Oxford University Press, Incorporated, 2010

    019958740X / 9780199587407

    • Rilegato

    Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd

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    Condizione: Usato - Molto buono

    EUR 6,40

    EUR 5,98 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie

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    Condizione: Usato - Buono

    EUR 9,21

    EUR 4,47 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Good. Book in Good condition.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby

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    Condizione: Usato - Molto buono

    EUR 11,06

    EUR 3,36 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: Oxford University Press, Incorporated, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Better World Books Ltd, Dunfermline, Regno UnitoBetter World Books Ltd

    Venditore con 5 stelle
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    Condizione: Usato - Molto buono

    EUR 9,20

    EUR 5,98 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: OUP Oxford, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: AwesomeBooks, Wallingford, Regno UnitoAwesomeBooks

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    Condizione: Usato - Molto buono

    EUR 16,27

    EUR 2,98 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

  • Lingua: Inglese

    Editore: Oxford University Press, New York, 2010

    019958740X / 9780199587407

    • Rilegato
    • Prima edizione

    Da: DogStar Books, Lancaster, PA, U.S.A.DogStar Books

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    Membro dell’associazione: IOBA

    Condizione: Usato - Quasi ottimo

    EUR 13,83

    EUR 5,51 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Hardcover. Condizione: Near Fine. Near Fine. First Edition; First Printing. Large 8vo 9" - 10" tall; 387 pages; 2010 Oxford University Press. HC/DJ. 1st edition, 1st printing. Bright tight and fresh in crisp edged and uniformly bright dust jacket. Feels and appears generally unread; no marks. Trace shelf evidence to jacket extremities. NF/NF.…

  • Lingua: Inglese

    Editore: OUP Oxford 23/08/2012, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Bahamut Media, Reading, Regno UnitoBahamut Media

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    Condizione: Usato - Molto buono

    EUR 16,27

    EUR 4,77 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

  • Lingua: Inglese

    Editore: Oxford University Press, United Kingdom, 2010

    0199655855 / 9780199655854

    • Brossura
    • Prima edizione

    Da: True Oak Books, Highland, NY, U.S.A.True Oak Books

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    Membro dell’associazione: IOBA

    Condizione: Usato - Molto buono

    EUR 24,86

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    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. First Edition. 9.1 X 0.9 X 6 inches; 387 pages; minor, tiny scratch on the top exterior edge of textblock. Very Good condition otherwise. No other noteworthy defects. No markings.; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence.…

  • Lingua: Inglese

    Editore: OUP Oxford, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Sell Books, Elland, YORKS, Regno UnitoSell Books

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    Condizione: Usato - Buono

    EUR 15,19

    EUR 9,27 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    paperback. Condizione: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condizione: Usato - Buono

    EUR 34,66

    EUR 2,36 spedizione 
    Spedito in U.S.A.

    Quantità: 2 disponibili

    Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condizione: Nuovo

    EUR 40,69

    EUR 2,36 spedizione 
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    Quantità: Più di 20 disponibili

    Condizione: New.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condizione: Usato - Come nuovo

    EUR 40,69

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    Quantità: Più di 20 disponibili

    Condizione: As New. Unread book in perfect condition.

  • Lingua: Inglese

    Editore: OUP Oxford 2012-08-23, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Chiron Media, Wallingford, Regno UnitoChiron Media

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    Condizione: Nuovo

    EUR 42,21

    EUR 7,76 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Lingua: Inglese

    Editore: OUP Oxford, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Chiron Media, Wallingford, Regno UnitoChiron Media

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    Condizione: Nuovo

    EUR 43,09

    EUR 7,76 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 9-10 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

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    Condizione: Usato - Buono

    EUR 33,86

    EUR 17,93 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Lingua: Inglese

    Editore: Oxford University Press, GB, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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    Condizione: Nuovo

    EUR 55,12

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    Quantità: 1 disponibile

    Paperback. Condizione: New. Illustrated. How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben and Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:- How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trapWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.…

  • Lingua: Inglese

    Editore: Oxford University Press, GB, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA

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    Condizione: Nuovo

    EUR 55,86

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    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: New. Illustrated. How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben and Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:- How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trapWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.…

  • Lingua: Inglese

    Editore: Oxford Univ Pr, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books

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    Condizione: Nuovo

    EUR 41,81

    EUR 14,94 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: Brand New. reprint edition. 387 pages. 9.25x6.25x1.00 inches. In Stock.

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK

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    Condizione: Nuovo

    EUR 39,34

    EUR 17,93 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: New.

  • Lingua: Inglese

    Editore: Oxford University Press, 2010

    019958740X / 9780199587407

    • Rilegato

    Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condizione: Usato - Buono

    EUR 56,11

    EUR 2,36 spedizione 
    Spedito in U.S.A.

    Quantità: 9 disponibili

    Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Lingua: Inglese

    Editore: Oxford University Press, 2012

    0199655855 / 9780199655854

    • Brossura

    Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections

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    Condizione: Nuovo

    EUR 49,22

    EUR 13,49 spedizione 
    Spedito da Regno Unito a U.S.A.

    Quantità: 2 disponibili

    Condizione: New. In English.