Hommel karolin (12 risultati)

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2015 in the subject Cultural Studies - Miscellaneous, grade: 1,0, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: By thinking of France, one often automatically considers its famous cuisine. France is one of the countries that is often referred to when considering a country with a rich food culture. French people have always been proud of it. They are known for their sophisticated kitchen, their creativity in pastries as well as fresh fruits, vegetables, herbs and grains grown in the fertile soil of the country. Furthermore, France is well known for its best wines in the world. Internationally, French restaurants have the image of their refined way of cooking with high quality ingredients and also high prices. Food is one of the great passions of the French. A person's diet often reflects the French heritage and social status. At the same time the country still undergoes a fast food boom and was currently identified as the second biggest fast food market in the world only outranked by the United States. The following paper addresses aspects of the French food culture focusing on fast food. Additionally, the French food culture regarding fast food will be compared to the status quo in Germany.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in- and off-store, off- and online. The following paper addresses digital innovation practices of REWE Markt over the past years as well as its role within the retail industry that it takes in digital terms.For 2016, one can expect new dynamics in the retail business in Europe. Amazon announced in 2015 to introduce Amazon Fresh in some European countries. Its online shopping service for fresh grocery will include delivery times less than twenty-four hours after putting the order. Competitors reactions have been for instance improved delivery times of only few hours after the order to outperform Amazon in advance. E-commerce is merely one of the big digital issues where retailers are forced to invest. Connected with that is also a great logistic chain that has to be digitally coordinated in order to keep track on the demand and crowds of data that have to be processed. Furthermore, there are efforts to develop digital in-store solutions for an improved shopping experience. In the past years, big traditional retail players have missed the chance to develop accordingly to the pace of technological developments. Now where non-traditional retail companies such as Amazon expand into grocery offerings as well as extent their logistical facilities, they are finally in their wake-up mode and grow their efforts to innovate digitally as this is a key competitive factor.…

Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in- and off-store, off- and online. The following paper addresses digital innovation practices of REWE Markt over the past years as well as its role within the retail industry that it takes in digital terms.For 2016, one can expect new dynamics in the retail business in Europe. Amazon announced in 2015 to introduce Amazon Fresh in some European countries. Its online shopping service for fresh grocery will include delivery times less than twenty-four hours after putting the order. Competitors reactions have been for instance improved delivery times of only few hours after the order to outperform Amazon in advance. E-commerce is merely one of the big digital issues where retailers are forced to invest. Connected with that is also a great logistic chain that has to be digitally coordinated in order to keep track on the demand and crowds of data that have to be processed. Furthermore, there are efforts to develop digital in-store solutions for an improved shopping experience. In the past years, big traditional retail players have missed the chance to develop accordingly to the pace of technological developments. Now where non-traditional retail companies such as Amazon expand into grocery offerings as well as extent their logistical facilities, they are finally in their wake-up mode and grow their efforts to innovate digitally as this is a key competitive factor. …

Condizione: New.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Magisterarbeit aus dem Jahr 2016 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,5, International School of Management, Standort Dortmund (International School of Management Hamburg), Veranstaltung: Consumer Psychology, Sprache: Deutsch, Abstract: Die Lebensmittelindustrie als auch Konsumenten orientieren sich immer mehr daran, welche Lebensmittel nicht konsumiert werden sollen. Getrieben durch ein wachsendes Gesundheitsbewusstsein und dem Trend der Selbstdarstellung durch das individuelle Essverhalten wird das Lebensmittelangebot aufmerksamer wahrgenommen. Riegel auf der anderen Seite sind ein stark wachsendes Segment im Snack-Markt, von dem zunehmend Free-From-Varianten angeboten werden. Die vorliegende Thesis beschäftigt sich mit den Faktoren, die den Free-From-Trend prägen und somit Einfluss auf das Ernährungsverhalten der Konsumenten haben. Unter Annahme des Einflusses von Lerntheorien wurde das Konsumentenverhalten in Bezug auf süße Snack-Riegel mit Free-From-Konzepten untersucht. Ziel war es, Auswirkungen auf den Markt zu identifizieren und Empfehlungen für Marktteilnehmer abzuleiten. Aus Bestandsaufnahmen der bisherigen Trendentwicklung, des Marktes an Free-From-Riegeln sowie Lernprozessen für Ernährungsverhalten wurden Hypothesen der Lern- und Wirkfaktoren auf Konsumenten abgeleitet und durch Datenerhebung über eine Online-Umfrage getestet. Die Ergebnisse zeigen, dass die öffentliche Meinung eine große Rolle bei der Imagebildung einzelner Lebensmittel sowie dem Verzichtverhalten spielt. Zudem kann ein höheres Involvement bei Free-From-Konsumenten in Bezug auf die Kategorie der Low-Involvement-Produkte im Lebensmittelsegment unterstellt werden. Die Deklaration von fehlenden Inhaltsstoffen bei Lebensmitteln spielt dabei eine zentrale Rolle. Hier gibt es viel Verbesserungsbedarf bezüglich Einheitlichkeit und Übersichtlichkeit auf dem Produkt. Weiterhin lässt sich eine heterogene Interessengruppe an Free-From-Konsumenten feststellen, die nicht nur durch körperlicheEinschränkungen geprägt ist. Zukünftig ist zu erwarten, dass weitere Markteintritte in den Free-From-Markt mit süßen Snack-Riegeln folgen. Der Handel interessiert sich für innovative Produkte aus diesem Bereich und hofft auf weitere neue Anbieter.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Cultural Studies - Miscellaneous, grade: 1,0, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: By thinking of France, one often automatically considers its famous cuisine. France is one of the countries that is often referred to when considering a country with a rich food culture. French people have always been proud of it. They are known for their sophisticated kitchen, their creativity in pastries as well as fresh fruits, vegetables, herbs and grains grown in the fertile soil of the country. Furthermore, France is well known for its best wines in the world. Internationally, French restaurants have the image of their refined way of cooking with high quality ingredients and also high prices. Food is one of the great passions of the French. A person's diet often reflects the French heritage and social status. At the same time the country still undergoes a fast food boom and was currently identified as the second biggest fast food market in the world only outranked by the United States. The following paper addresses aspects of the French food culture focusing on fast food. Additionally, the French food culture regarding fast food will be compared to the status quo in Germany. 16 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in- and off-store, off- and online. The following paper addresses digital innovation practices of REWE Markt over the past years as well as its role within the retail industry that it takes in digital terms.For 2016, one can expect new dynamics in the retail business in Europe. Amazon announced in 2015 to introduce Amazon Fresh in some European countries. Its online shopping service for fresh grocery will include delivery times less than twenty-four hours after putting the order. Competitors reactions have been for instance improved delivery times of only few hours after the order to outperform Amazon in advance. E-commerce is merely one of the big digital issues where retailers are forced to invest. Connected with that is also a great logistic chain that has to be digitally coordinated in order to keep track on the demand and crowds of data that have to be processed. Furthermore, there are efforts to develop digital in-store solutions for an improved shopping experience. In the past years, big traditional retail players have missed the chance to develop accordingly to the pace of technological developments. Now where non-traditional retail companies such as Amazon expand into grocery offerings as well as extent their logistical facilities, they are finally in their wake-up mode and grow their efforts to innovate digitally as this is a key competitive factor. 16 pp. Englisch. …

Taschenbuch. Condizione: Neu. Food Culture versus Fast Food Consumption in France and Germany | Karolin Hommel | Taschenbuch | 16 S. | Englisch | 2016 | GRIN Verlag | EAN 9783668171718 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

Taschenbuch. Condizione: Neu. Innovation Practices of REWE Markt in Germany. Digital Innovation and Business Strategy | Karolin Hommel | Taschenbuch | 16 S. | Englisch | 2016 | GRIN Verlag | EAN 9783668173798 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Magisterarbeit aus dem Jahr 2016 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,5, International School of Management, Standort Dortmund (International School of Management Hamburg), Veranstaltung: Consumer Psychology, Sprache: Deutsch, Abstract: Die Lebensmittelindustrie als auch Konsumenten orientieren sich immer mehr daran, welche Lebensmittel nicht konsumiert werden sollen. Getrieben durch ein wachsendes Gesundheitsbewusstsein und dem Trend der Selbstdarstellung durch das individuelle Essverhalten wird das Lebensmittelangebot aufmerksamer wahrgenommen. Riegel auf der anderen Seite sind ein stark wachsendes Segment im Snack-Markt, von dem zunehmend Free-From-Varianten angeboten werden. Die vorliegende Thesis beschäftigt sich mit den Faktoren, die den Free-From-Trend prägen und somit Einfluss auf das Ernährungsverhalten der Konsumenten haben. Unter Annahme des Einflusses von Lerntheorien wurde das Konsumentenverhalten in Bezug auf süße Snack-Riegel mit Free-From-Konzepten untersucht. Ziel war es, Auswirkungen auf den Markt zu identifizieren und Empfehlungen für Marktteilnehmer abzuleiten. Aus Bestandsaufnahmen der bisherigen Trendentwicklung, des Marktes an Free-From-Riegeln sowie Lernprozessen für Ernährungsverhalten wurden Hypothesen der Lern- und Wirkfaktoren auf Konsumenten abgeleitet und durch Datenerhebung über eine Online-Umfrage getestet. Die Ergebnisse zeigen, dass die öffentliche Meinung eine große Rolle bei der Imagebildung einzelner Lebensmittel sowie dem Verzichtverhalten spielt. Zudem kann ein höheres Involvement bei Free-From-Konsumenten in Bezug auf die Kategorie der Low-Involvement-Produkte im Lebensmittelsegment unterstellt werden. Die Deklaration von fehlenden Inhaltsstoffen bei Lebensmitteln spielt dabei eine zentrale Rolle. Hier gibt es viel Verbesserungsbedarf bezüglich Einheitlichkeit und Übersichtlichkeit auf dem Produkt. Weiterhin lässt sich eine heterogene Interessengruppe an Free-From-Konsumenten feststellen, die nicht nur durch körperlicheEinschränkungen geprägt ist. Zukünftig ist zu erwarten, dass weitere Markteintritte in den Free-From-Markt mit süßen Snack-Riegeln folgen. Der Handel interessiert sich für innovative Produkte aus diesem Bereich und hofft auf weitere neue Anbieter. 104 pp. Deutsch. …

Condizione: New. Print on Demand pp. 106.

Taschenbuch. Condizione: Neu. Auswirkungen des Lernprozesses bei Konsumenten zu aktuellen Free-From-Ernährungskonzepten auf den Markt für süße Snack-Riegel | Karolin Hommel | Taschenbuch | 104 S. | Deutsch | 2016 | GRIN Verlag | EAN 9783668340992 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…