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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Video-games is an important part of leisure and recreational time in today¿s societies. Since 1980, the start of the modern video game era, the development of technologies and internet has made video games accessible for every customer. The exchangeability of products in an affluent society forces producers to differentiate themselves from competitors. Therefore, a well-known brand helps companies to communicate to customers as well as it helps to keep existing clients loyal by adding value to the products. Brand awareness is essential to create a strong brand state, that it¿s an important part of brand equity, helping customers to identify the value of a brand. The author concentrated on brand awareness as a part of brand equity, as no research has been conducted on this topic for the video-games industry so far. The paper aims to investigate brand equity in the Video-Games Industry. The objectives are, to find out what the most known brands are, if there is a difference in level of awareness between France and Ireland and finally, if different level of exposure to marketing communication messages influence brand awareness and consumer patterns in the two regions. 84 pp. Englisch.…

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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Video-games is an important part of leisure and recreational time in today's societies. Since 1980, the start of the modern video game era, the development of technologies and internet has made video games accessible for every customer. The exchangeability of products in an affluent society forces producers to differentiate themselves from competitors. Therefore, a well-known brand helps companies to communicate to customers as well as it helps to keep existing clients loyal by adding value to the products. Brand awareness is essential to create a strong brand state, that it's an important part of brand equity, helping customers to identify the value of a brand. The author concentrated on brand awareness as a part of brand equity, as no research has been conducted on this topic for the video-games industry so far. The paper aims to investigate brand equity in the Video-Games Industry. The objectives are, to find out what the most known brands are, if there is a difference in level of awareness between France and Ireland and finally, if different level of exposure to marketing communication messages influence brand awareness and consumer patterns in the two regions.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Petrini HuguesAs a recent Graduated student in Marketing, I get specialized in the video-games industry, focusing on marketing trends & challenges. An avid follower of this fast-changing environment for the past 3 years.I have reinfo.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Video-games is an important part of leisure and recreational time in today's societies. Since 1980, the start of the modern video game era, the development of technologies and internet has made video games accessible for every customer. The exchangeability of products in an affluent society forces producers to differentiate themselves from competitors. Therefore, a well-known brand helps companies to communicate to customers as well as it helps to keep existing clients loyal by adding value to the products. Brand awareness is essential to create a strong brand state, that it's an important part of brand equity, helping customers to identify the value of a brand. The author concentrated on brand awareness as a part of brand equity, as no research has been conducted on this topic for the video-games industry so far. The paper aims to investigate brand equity in the Video-Games Industry. The objectives are, to find out what the most known brands are, if there is a difference in level of awareness between France and Ireland and finally, if different level of exposure to marketing communication messages influence brand awareness and consumer patterns in the two regions.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.…

Taschenbuch. Condizione: Neu. A Brand Awareness Based Investigation in the Video-Games industry | A pertinent and complete brand equity investigation in the Video-Games Industry following a marketing research approach | Hugues Petrini | Taschenbuch | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783846580370 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.…