Lingua: Inglese
Editore: Springer Berlin / Heidelberg, 2002
ISBN 10: 3540429948 ISBN 13: 9783540429944
Da: Better World Books: West, Reno, NV, U.S.A.
Prima edizione
Condizione: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
EUR 15,26
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9783540429944.
Da: medimops, Berlin, Germania
EUR 4,57
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
EUR 4,80
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
EUR 6,47
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
EUR 2,88
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. Unterschrift / Widmung ohne Bezug; Leichte Abnutzungen.
Condizione: New. pp. 364.
EUR 35,04
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 364 94 Figures,
EUR 5,99
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fine. Leichte Risse.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
EUR 37,15
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 364.
Lingua: Inglese
Editore: Berlin, Springer Vlg., 2002
Da: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germania
Membro dell'associazione: GIAQ
EUR 12,90
Quantità: 1 disponibili
Aggiungi al carrelloHardcover/Pappeinband. Condizione: Gut. 344 S. Good condition. Ex library with stamps and back label. Mildly bumped corners. Pages clean. Sprache: Englisch Gewicht in Gramm: 55.
Condizione: New.
EUR 53,97
Quantità: 1 disponibili
Aggiungi al carrelloBrand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin, 2012
ISBN 10: 3642632068 ISBN 13: 9783642632068
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media? The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries. Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condizione: New.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin, 2012
ISBN 10: 3642534708 ISBN 13: 9783642534706
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the title "Advertising Worldwide" becomes a little bit more true. Again other important countries are investigated with respect to their specific advertising structures. The authors of the different countries had the same briefing as in the first volume: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? Which legal restrictions apply? What kind of advertising infrastructure is there? Are there any institu tions, federations or boards of advertising? Which media are readily available? How are media data collected? What are the methods of gaining adver tising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media? Assessing the choice of countries in the two volumes of "Advertising Wordwide" one has to conc1ude as a first resume that it is not primarily the more theoretical question of standardization or differentiation which dominates the advertising strategy (at least for consumer goods) but the very practical necessity of adapting to the respective specific advertising conditions of each country. A standardized global, even multinational ad vertising campaign has to be considered the exception, rather than the rule. With contributions by numerous experts Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 51,02
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 51,02
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 51,42
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 58,27
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Anybook.com, Lincoln, Regno Unito
EUR 43,12
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.
Da: Anybook.com, Lincoln, Regno Unito
EUR 43,12
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.
Da: Anybook.com, Lincoln, Regno Unito
EUR 43,12
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9783540677130.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin, 2002
ISBN 10: 3540429948 ISBN 13: 9783540429944
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students an absolute must is this reader with contributions to the state as well as to the different cultural and legal conditions of advertising worldwide".(Issue 40/2001) The book covers Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom and contains a chapter on intercultural management and a case study of Barclaycard International. The authors are specialists from the respective countries. With contributions by numerous experts Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Tedesco
ISBN 10: 3800633930 ISBN 13: 9783800633937
Da: medimops, Berlin, Germania
EUR 12,03
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Da: California Books, Miami, FL, U.S.A.
EUR 63,41
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.