Lingua: Inglese
Editore: University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Hardcover. Condizione: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Lingua: Inglese
Editore: University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: Murphy-Brookfield Books, Iowa City SE, IA, U.S.A.
Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. clean, unmarked copy.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Paperback. Condizione: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE PAPERBACK Standard-sized.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Paperback. Condizione: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 34,88
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 41,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 42,59
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: The University of Chicago Press, US, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 46,00
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Lingua: Inglese
Editore: The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 41,45
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 36,65
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2019. Paperback. . . . . .
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Majestic Books, Hounslow, Regno Unito
EUR 45,02
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 352.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 45,11
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2019. Paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. The mid-twentieth-century marketing world influenced nearly every aspect of American culturemusic, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the Americanization paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigres at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigre consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to American consumer capitalism. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: University of Chicago press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: INDOO, Avenel, NJ, U.S.A.
EUR 55,16
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Brand New.
Lingua: Inglese
Editore: University of Chicago Press 2019-11-20, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Chiron Media, Wallingford, Regno Unito
EUR 37,16
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 39,83
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Revaluation Books, Exeter, Regno Unito
EUR 43,64
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 371 pages. 9.00x6.00x1.00 inches. In Stock.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Hardcover. Condizione: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 44,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 352.
Lingua: Inglese
Editore: The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 46,00
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Lingua: Inglese
Editore: The University of Chicago Press, US, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 68,08
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: New. In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of the supposed "Americanization" of European consumer societies - in Germany and elsewhere. Arguing against these foggy notions, Jan L. Logemann takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. In "Trams or Tailfins?", Logemann explains how the decisions made at this crucial time helped to define both of these economic superpowers in the second half of the twentieth century. While Americans splurged on private cars and bought goods on credit in suburban shopping malls, Germans rebuilt public transit and developed pedestrian shopping streets in their city centers - choices that continue to shape the quality and character of life decades later.Outlining the abundant differences in the structures of consumer society, consumer habits, and the role of public consumption in these countries, Logemann reveals the many subtle ways that the spheres of government, society, and physical space define how we live.
Lingua: Inglese
Editore: University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 60,63
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: The University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 66,26
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. This book takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. Num Pages: 352 pages, 12 halftones, 1 figure, 8 tables. BIC Classification: 1DFG; 1KBB; 3JJ; HBJD; HBJK; KCB; KCZ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 567. . 2012. Hardcover. . . . .
Da: Revaluation Books, Exeter, Regno Unito
EUR 67,99
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 300 pages. 9.50x6.50x1.25 inches. In Stock.
Lingua: Inglese
Editore: The University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 66,52
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 3 working days.
Lingua: Inglese
Editore: The University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. This book takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. Num Pages: 352 pages, 12 halftones, 1 figure, 8 tables. BIC Classification: 1DFG; 1KBB; 3JJ; HBJD; HBJK; KCB; KCZ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 567. . 2012. Hardcover. . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 98,69
Quantità: 5 disponibili
Aggiungi al carrelloCondizione: new.
Lingua: Inglese
Editore: University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.