Jason runyan (50 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: new. Paperback. Social Success: Connecting with Customers on Social Media is the fourth book in the "Marketing Made Easy: Your Small Business Playbook" series. This guide empowers small and medium business (SMB) owners to effectively leverage social media platforms for engagement and growth. Building on the foundational knowledge of online presence, search engine optimization, and content creation from previous books, this installment focuses on the practical application of social strategies.The book begins by explaining the concept of cross-platform promotion, demonstrating how to adapt content for various social channels to maximize reach and engagement. It then provides proven strategies for expanding social media followers, from defining the ideal audience and optimizing profiles to using hashtags, collaborating with influencers, and running contests. A crucial section is dedicated to decoding social media analytics, enabling SMBs to understand audience behavior, assess campaign performance, and make data-backed decisions. The guide also covers best practices for social media customer service, emphasizing prompt responses, handling complaints, and using social listening to build a positive online reputation. Finally, it explores cross-generational marketing, offering tailored tactics to authentically engage Gen Z, Millennials, Gen X, and Baby Boomers across different platforms.Each chapter is crafted as a beginner-friendly "how-to" guide, featuring clear explanations, real-world examples from diverse industries, and actionable steps. Jargon is simplified, and quizzes and homework assignments reinforce learning, ensuring immediate application.This book is essential for SMBs because it translates content creation into dynamic, interactive engagement. It helps businesses move from simply having content to actively distributing and interacting with it on the platforms where their customers spend their time. By mastering social media, SMBs can build stronger communities, enhance brand loyalty, manage their reputation effectively, and ultimately drive significant business growth in a multi-generational marketplace.Key Takeaways From This Book Include: Maximizing Reach with Cross-Platform Promotion: Learn to adapt your content effectively for different social media channels to ensure your message resonates with a wider audience and maximizes engagement across platforms.Strategies for Audience Growth: Discover actionable tactics to increase your social media follower count and boost engagement, including profile optimization, hashtag usage, influencer collaborations, and running effective contests.Understanding Social Media Analytics: Gain the ability to interpret key metrics, understand audience behavior, evaluate campaign performance, and make data-driven decisions to refine your social media strategy.Exceptional Social Media Customer Service: Master the art of prompt responses, effective complaint handling, and proactive social listening to build a positive online reputation and foster customer loyalty.Engaging Across Generations: Develop tailored approaches to authentically connect with diverse generational audiences, including Gen Z, Millennials, Gen X, and Baby Boomers, on the social platforms they frequent.Transforming Content into Connection: Understand how to move beyond simply creating content to actively distributing and engaging with it on social media, fostering community and strengthening brand relationships.This book serves as the practical guide for actively engaging with your audience online, building upon the foundational presence and discoverability established in earlier books. It equips SMBs with the skills to turn online visibility into meaningful customer r Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Taschenbuch. Condizione: Neu. Neuware - Digital Doorways: Your First Steps to a Stand-Out Online Business is the foundational guide in the 'Marketing Made Easy: Your Small Business Playbook' series. This book is specifically crafted for small and medium business owners across all industries-from retail and restaurants to healthcare and construction-who are looking to establish, strengthen, or rethink their online presence.The core problem this book addresses is the common feeling of being lost or overwhelmed when it comes to digital marketing. Many small business owners either don't know where to start, rely too heavily on temporary solutions like social media, or struggle with budgeting their marketing efforts effectively. This guide demystifies these initial hurdles by presenting essential concepts in a straightforward, actionable manner, designed for those with no prior marketing background.Key takeaways from this book include: - Understanding the 'Why' Why a well-planned online presence is absolutely crucial for modern business success, moving beyond simple social media posts to a comprehensive strategy.- Your Website as Your Home Base: Emphasizing the critical role of a dedicated website as the central hub for all marketing activities, offering unparalleled control, credibility, and long-term sustainability compared to relying solely on social media platforms.- Digital Tools as Team Members: A unique and practical perspective on viewing your website and social media profiles as essential 'employees' that need clear roles, ongoing 'training' (optimization), and proper 'management' to deliver results.- Smart Spending, Smart Growth: A clear framework for navigating annual marketing and website budgets, explaining how to allocate resources strategically for both essential maintenance and innovative growth, with tailored examples for various industries.- Crafting a Consistent Brand Image: The importance of creating a unified, clear, and emotionally appealing brand image that works seamlessly across all online and offline channels, building trust and recognition.This book serves as the crucial first step in your marketing education, providing the fundamental knowledge and practical exercises needed to build a solid online foundation. It prepares readers for the more specific strategies covered in subsequent books in the series, such as SEO, content creation, social media mastery, and paid advertising. By the end of 'Digital Doorways,' small business owners will possess the confidence and the initial toolkit to make their online presence work harder for their business, paving the way for sustainable growth and increased customer engagement.…

Taschenbuch. Condizione: Neu. Neuware.

Taschenbuch. Condizione: Neu. Neuware.

Taschenbuch. Condizione: Neu. Neuware - Content That Connects: How to Create and Share Your Business Story is the third installment in the 'Marketing Made Easy: Your Small Business Playbook' series. This book provides small and medium business (SMB) owners with a comprehensive, easy-to-understand guide to developing, optimizing, and leveraging various forms of content to attract, engage, and convert customers. It bridges the gap between being found online (as covered in Book 2) and actively communicating value, building brand identity, and fostering deeper customer connections.The core challenge this book addresses is the need for businesses to move beyond basic online visibility to effectively tell their unique story. In a crowded digital landscape, great content is essential for capturing attention, building trust, and turning curious visitors into loyal customers. This guide demystifies content marketing, sales copy, AI-ready content creation, landing page optimization, user experience, visual branding, visual search, and YouTube marketing, presenting each concept in a practical, actionable manner suitable for beginners.Key takeaways from this book include: - Content Marketing Fundamentals: Understanding how to create and share valuable, relevant, and consistent information to attract and retain a clearly defined audience, driving profitable customer action.- Crafting Compelling Sales Copy: Learning to write persuasive words that resonate with specific customer needs, highlight benefits, and include clear calls to action (CTAs) across various industries.- AI-Ready Content Strategy: Adapting content creation to meet the demands of modern AI-powered search engines by focusing on depth, authority, and real user value, ensuring long-term visibility.- Landing Page Power: Designing and optimizing single-goal web pages that effectively convert ad clicks into leads or sales by maintaining relevance, focus, and a positive user experience.- User-Experience Optimization (UXO): Improving the ease, efficiency, and enjoyment of customer interactions with digital platforms to boost conversions, retention, and brand reputation.- Visual Branding Essentials: Developing a consistent and memorable visual identity-logo, colors, fonts-that builds trust, differentiates the business, and enhances all marketing efforts.- Visual Search & Discovery: Leveraging image-based search technologies to connect with customers who discover products and services through visuals, turning inspiration into sales.- YouTube Marketing Mastery: Utilizing video content on YouTube to showcase products, share expertise, build community, and engage a massive audience effectively.This book serves as a vital bridge, empowering SMB owners to transform online visibility into tangible business results by mastering the art and science of content creation and optimization. It prepares readers for future marketing strategies by providing the essential 'what to say and how to show it' that underpins all successful campaigns.…

Taschenbuch. Condizione: Neu. Neuware.

Paperback. Condizione: new. Paperback. Social Success: Connecting with Customers on Social Media is the fourth book in the "Marketing Made Easy: Your Small Business Playbook" series. This guide empowers small and medium business (SMB) owners to effectively leverage social media platforms for engagement and growth. Building on the foundational knowledge of online presence, search engine optimization, and content creation from previous books, this installment focuses on the practical application of social strategies.The book begins by explaining the concept of cross-platform promotion, demonstrating how to adapt content for various social channels to maximize reach and engagement. It then provides proven strategies for expanding social media followers, from defining the ideal audience and optimizing profiles to using hashtags, collaborating with influencers, and running contests. A crucial section is dedicated to decoding social media analytics, enabling SMBs to understand audience behavior, assess campaign performance, and make data-backed decisions. The guide also covers best practices for social media customer service, emphasizing prompt responses, handling complaints, and using social listening to build a positive online reputation. Finally, it explores cross-generational marketing, offering tailored tactics to authentically engage Gen Z, Millennials, Gen X, and Baby Boomers across different platforms.Each chapter is crafted as a beginner-friendly "how-to" guide, featuring clear explanations, real-world examples from diverse industries, and actionable steps. Jargon is simplified, and quizzes and homework assignments reinforce learning, ensuring immediate application.This book is essential for SMBs because it translates content creation into dynamic, interactive engagement. It helps businesses move from simply having content to actively distributing and interacting with it on the platforms where their customers spend their time. By mastering social media, SMBs can build stronger communities, enhance brand loyalty, manage their reputation effectively, and ultimately drive significant business growth in a multi-generational marketplace.Key Takeaways From This Book Include: Maximizing Reach with Cross-Platform Promotion: Learn to adapt your content effectively for different social media channels to ensure your message resonates with a wider audience and maximizes engagement across platforms.Strategies for Audience Growth: Discover actionable tactics to increase your social media follower count and boost engagement, including profile optimization, hashtag usage, influencer collaborations, and running effective contests.Understanding Social Media Analytics: Gain the ability to interpret key metrics, understand audience behavior, evaluate campaign performance, and make data-driven decisions to refine your social media strategy.Exceptional Social Media Customer Service: Master the art of prompt responses, effective complaint handling, and proactive social listening to build a positive online reputation and foster customer loyalty.Engaging Across Generations: Develop tailored approaches to authentically connect with diverse generational audiences, including Gen Z, Millennials, Gen X, and Baby Boomers, on the social platforms they frequent.Transforming Content into Connection: Understand how to move beyond simply creating content to actively distributing and engaging with it on social media, fostering community and strengthening brand relationships.This book serves as the practical guide for actively engaging with your audience online, building upon the foundational presence and discoverability established in earlier books. It equips SMBs with the skills to turn online visibility into meaningf Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condizione: new. Paperback. Smart Ads, Real Results: Your Guide to Paid Advertising is the fifth installment in the "Marketing Made Easy: Your Small Business Playbook" series. This book is your essential guide to understanding and implementing effective paid advertising strategies for your small business. This book is designed for business owners who want to move beyond basic marketing and actively invest in campaigns that drive immediate leads, sales, and brand awareness. We begin by clarifying the fundamental difference between "intent-based" advertising (like Google Ads, where people are actively searching for what you offer) and "interest-based" advertising (like Facebook Ads, where you introduce your business to people who fit your ideal customer profile). This distinction is crucial for deciding where to start your advertising journey. The book then dives deep into Google Ads, showing you how to target specific customers with precision and create landing pages that turn clicks into sales. We'll bust the myth that paid advertising is a "set it and forget it" task, emphasizing the ongoing management and tweaks needed for success. You'll learn about powerful tactics like remarketing, which brings back customers who've already shown interest, significantly boosting your chances of a sale. Finally, we'll explore exciting, less traditional digital ad channels like Programmatic Digital-Out-of-Home (pDOOH) - those smart digital billboards you see everywhere - and Connected TV (CTV), which lets you run TV-like commercials on streaming services. We'll also touch on the enduring power of print marketing and how it can work hand-in-hand with your digital ad efforts. Key Takeaways From This Book Include: Intent vs. Interest: Understanding the fundamental difference between advertising to people actively searching for your product/service (intent-based, e.g., Google Ads) and those who fit your ideal customer profile but may not be actively looking (interest-based, e.g., social media ads). This knowledge is key to selecting the right platforms.Precision Targeting: Learning how to use platforms like Google Ads to reach highly specific audiences who are already demonstrating a need for what you offer, leading to more qualified leads and better conversion rates.The Landing Page Imperative: Recognizing that a dedicated, conversion-focused landing page is essential for paid advertising success, rather than directing traffic to your homepage. Active Management is Crucial: Debunking the "set it and forget it" myth for paid ads. Success requires ongoing monitoring, optimization, and adaptation to market changes and campaign performance.Remarketing Power: Understanding and implementing remarketing strategies to re-engage with users who have previously interacted with your business, significantly increasing the likelihood of conversion.Exploring Advanced Channels: Gaining an introduction to newer, powerful advertising avenues like Programmatic Digital-Out-of-Home (pDOOH) and Connected TV (CTV), making advanced advertising accessible.Integrating Digital and Print: Discovering how traditional print marketing can still play a valuable role and be effectively integrated with digital advertising efforts for a comprehensive approach.Maximizing ROI: Developing a strategic approach to paid advertising that focuses on continuous optimization to ensure the best possible return on investment for your marketing spend.By the end of this book, you'll have a clear roadmap for choosing the right ad platforms, creating compelling campaigns, and continuously optimizing your spend to ensure you're getting the best possible return on your investment. This item is printed on d Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condizione: New. Print on Demand.

Paperback. Condizione: new. Paperback. Digital Doorways: Your First Steps to a Stand-Out Online Business is the foundational guide in the "Marketing Made Easy: Your Small Business Playbook" series. This book is specifically crafted for small and medium business owners across all industries-from retail and restaurants to healthcare and construction-who are looking to establish, strengthen, or rethink their online presence.The core problem this book addresses is the common feeling of being lost or overwhelmed when it comes to digital marketing. Many small business owners either don't know where to start, rely too heavily on temporary solutions like social media, or struggle with budgeting their marketing efforts effectively. This guide demystifies these initial hurdles by presenting essential concepts in a straightforward, actionable manner, designed for those with no prior marketing background.Key takeaways from this book include: Understanding the "Why" Why a well-planned online presence is absolutely crucial for modern business success, moving beyond simple social media posts to a comprehensive strategy.Your Website as Your Home Base: Emphasizing the critical role of a dedicated website as the central hub for all marketing activities, offering unparalleled control, credibility, and long-term sustainability compared to relying solely on social media platforms.Digital Tools as Team Members: A unique and practical perspective on viewing your website and social media profiles as essential "employees" that need clear roles, ongoing "training" (optimization), and proper "management" to deliver results.Smart Spending, Smart Growth: A clear framework for navigating annual marketing and website budgets, explaining how to allocate resources strategically for both essential maintenance and innovative growth, with tailored examples for various industries.Crafting a Consistent Brand Image: The importance of creating a unified, clear, and emotionally appealing brand image that works seamlessly across all online and offline channels, building trust and recognition.This book serves as the crucial first step in your marketing education, providing the fundamental knowledge and practical exercises needed to build a solid online foundation. It prepares readers for the more specific strategies covered in subsequent books in the series, such as SEO, content creation, social media mastery, and paid advertising. By the end of "Digital Doorways," small business owners will possess the confidence and the initial toolkit to make their online presence work harder for their business, paving the way for sustainable growth and increased customer engagement. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New. Print on Demand.

Condizione: New. Print on Demand.

Paperback. Condizione: new. Paperback. Smart Ads, Real Results: Your Guide to Paid Advertising is the fifth installment in the "Marketing Made Easy: Your Small Business Playbook" series. This book is your essential guide to understanding and implementing effective paid advertising strategies for your small business. This book is designed for business owners who want to move beyond basic marketing and actively invest in campaigns that drive immediate leads, sales, and brand awareness. We begin by clarifying the fundamental difference between "intent-based" advertising (like Google Ads, where people are actively searching for what you offer) and "interest-based" advertising (like Facebook Ads, where you introduce your business to people who fit your ideal customer profile). This distinction is crucial for deciding where to start your advertising journey. The book then dives deep into Google Ads, showing you how to target specific customers with precision and create landing pages that turn clicks into sales. We'll bust the myth that paid advertising is a "set it and forget it" task, emphasizing the ongoing management and tweaks needed for success. You'll learn about powerful tactics like remarketing, which brings back customers who've already shown interest, significantly boosting your chances of a sale. Finally, we'll explore exciting, less traditional digital ad channels like Programmatic Digital-Out-of-Home (pDOOH) - those smart digital billboards you see everywhere - and Connected TV (CTV), which lets you run TV-like commercials on streaming services. We'll also touch on the enduring power of print marketing and how it can work hand-in-hand with your digital ad efforts. Key Takeaways From This Book Include: Intent vs. Interest: Understanding the fundamental difference between advertising to people actively searching for your product/service (intent-based, e.g., Google Ads) and those who fit your ideal customer profile but may not be actively looking (interest-based, e.g., social media ads). This knowledge is key to selecting the right platforms.Precision Targeting: Learning how to use platforms like Google Ads to reach highly specific audiences who are already demonstrating a need for what you offer, leading to more qualified leads and better conversion rates.The Landing Page Imperative: Recognizing that a dedicated, conversion-focused landing page is essential for paid advertising success, rather than directing traffic to your homepage. Active Management is Crucial: Debunking the "set it and forget it" myth for paid ads. Success requires ongoing monitoring, optimization, and adaptation to market changes and campaign performance.Remarketing Power: Understanding and implementing remarketing strategies to re-engage with users who have previously interacted with your business, significantly increasing the likelihood of conversion.Exploring Advanced Channels: Gaining an introduction to newer, powerful advertising avenues like Programmatic Digital-Out-of-Home (pDOOH) and Connected TV (CTV), making advanced advertising accessible.Integrating Digital and Print: Discovering how traditional print marketing can still play a valuable role and be effectively integrated with digital advertising efforts for a comprehensive approach.Maximizing ROI: Developing a strategic approach to paid advertising that focuses on continuous optimization to ensure the best possible return on investment for your marketing spend.By the end of this book, you'll have a clear roadmap for choosing the right ad platforms, creating compelling campaigns, and continuously optimizing your spend to ensure you're getting the best possible return on your investment. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New. Print on Demand.

Condizione: New. Print on Demand.

hardcover. Condizione: Fine.

Condizione: New.

Condizione: New. Human Agency and Neural Causes provides an analysis of our everyday thought about our conduct, and the neuroscience research concerning voluntary agency. J.D. Runyan argues that our findings through neuroscience are consistent with what would be expected if we are, in fact, voluntary agents. Num Pages: 244 pages, biography. BIC Classification: HPM; JML; JMR. Category: (P) Professional & Vocational. Dimension: 222 x 136 x 19. Weight in Grams: 422. . 2013. Hardback. . . . . …

Condizione: New. 2026. hardcover. . . . . .

Hardback. Condizione: New. In our scientific era, there has been widespread talk about the demise of conventional notions about our agency. In this book, Jason Runyan examines our conventional thought and talk about our agency and the basis for thinking that it is inconsistent with scientific findings. Using clear language and concrete examples, he brings philosophy and science to bear on fundamental questions: What is true about us? Do we accomplish what we think we do in everyday life? And should our scientific discoveries upend the way we think about our agency? In the process, Runyan shows how analytic and empirical approaches should inform one another - how, together, they enable a more precise and expansive view, save us from the pitfalls of overreaching, and yield insights to live by.…