Jim wengers (2 risultati)
- Brossura
Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
Contatta il venditoreVenditore con 2 stelleCondizione: Usato - Buono
EUR 10,41
Spedizione gratuitaSpedito in U.S.A.Quantità: 2 disponibili
Paperback. Condizione: Good. The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly trade…d buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other branded products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image.
- Brossura
Da: Brit Books, Milton Keynes, Regno UnitoBrit Books
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 25,54
EUR 18,64 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every…literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
