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Greater Good: How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Greater Good : How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good : How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good: How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Wonder Book, Frederick, MD, U.S.A.
Membro dell'associazione: ABAA ILAB
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
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hardcover. Condizione: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Greater Good: How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. crisp clean w/light shelfwear/edgewear - may have remainder mark Standard-sized.
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All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good: How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 6,59
Spedizione EUR 6,49
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Greater Good: How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Henniker Book Farm and Gifts, Henniker, NH, U.S.A.
Membro dell'associazione: IOBA
Valutazione del venditore 5 su 5 stelle
Prima edizione
Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. First Edition; First Printing. Very Good/Very Good Condition. No marks on the text block. Previous owner's initials and date on the front free end paper. First edition, first printing. ; Height: 9.5 Inches, Length: 6.5 Inches, Weight: 1.48591564588 Pounds, Width; 339 pages.
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EUR 5,99
Spedizione EUR 12,99
Spedito da Spagna a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Como nuevo. : En 'All Business is Local', John Quelch y Katherine Jocz exploran cómo el 'lugar' sigue siendo un factor clave en el éxito empresarial en la economía global actual. Redefiniendo radicalmente el concepto de 'lugar' como un imperativo empresarial, analizan cinco categorías (psicológica, física, virtual, geográfica y global) y demuestran que las empresas deben ser tanto locales como globales para prosperar. Este libro ofrece una nueva perspectiva sobre el marketing y el liderazgo empresarial en un mundo cada vez más globalizado y virtual. EAN: 9780241961643 Tipo: Libros Categoría: Negocios y Economía Título: All Business is Local Autor: John A. Quelch| Katherine E. Jocz Editorial: Portfolio Penguin Idioma: en Páginas: 256 Formato: tapa blanda.
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Greater good how good marketing makes for better democracy
Lingua: Inglese
Editore: Harvard Business School Press, Boston (Massachuttes), 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: MARCIAL PONS LIBRERO, MADRID, M, Spagna
Valutazione del venditore 4 su 5 stelle
EUR 34,74
Spedizione EUR 21,00
Spedito da Spagna a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTAPA DURA. Condizione: New.
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Greater Good
Lingua: Inglese
Editore: Harvard Business Review Press, US, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Hardback. Condizione: New. Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
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Greater Good: How Good Marketing Makes for Better Democracy Quelch, John A. and Jocz, Katherine E.
Lingua: Inglese
Editore: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Aragon Books Canada, OTTAWA, ON, Canada
Valutazione del venditore 3 su 5 stelle
EUR 39,15
Spedizione EUR 19,87
Spedito da Canada a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
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GREATER GOOD Signed 1st
Lingua: Inglese
Editore: Harvard Business Review Press, Boston, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Rare Book Cellar, Pomona, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione Copia autografata
Hardcover. First Edition; First Printing. Very Good+ in a Very Good+ dust jacket. ; Signed by the author. ; ; 9.21 X 6.14 X 1.42 inches; 339 pages; Signed by Author. Signed.
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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
Da: BennettBooksLtd, Los Angeles, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: New. In shrink wrap. Looks like an interesting title!
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Greater Good: How Good Marketing Makes for Better Democracy
Lingua: Inglese
Editore: Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: BennettBooksLtd, Los Angeles, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: New. In shrink wrap. Looks like an interesting title!
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Greater Good
Lingua: Inglese
Editore: Harvard Business Review Press, US, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: New. Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
Editore: Portfolio, 2012
Da: Librería Pérez Galdós, Madrid, M, Spagna
Valutazione del venditore 5 su 5 stelle
EUR 26,00
Spedizione EUR 45,00
Spedito da Spagna a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: leido. RUST. Ingles. Sello agencia literaria 234.
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EUR 22,06
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Redefining place as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers relationships to places profoundly affect their relatio.
