Joeleen kimbell (108 risultati)

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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The 'Truth' anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign's success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2024 in the subject Business economics - Market research, grade: A, , language: English, abstract: This strategic proposal looks at the possibility of Beyond Meat growing its plant-based seafood portfolio in the United Kingdom (UK) market. Beyond Meat, a leading plant-based food firm, needs to fulfill the growing market need for more environmentally friendly and sustainable food products as Britons embrace veganism. This proposal evaluates the external market conditions of the UK using the PESTEL framework, favorable government policies, new business opportunities in sustainable products, and changing UK consumer trends towards healthier, environment-friendly living. Moreover, it discusses the usage of plant-based seafood, technological advancements and environmental impacts of plant-based seafood, and the policy environment of labeling and marketing of plant-based seafood. A SWOT analysis places Beyond Meat well concerning traditional rival Quorn Foods and relative newcomer Impossible Foods. Thus, Beyond Meat can consolidate its position in the UK flexitarian market by using the company's well-developed brand recognition and retailers' relations.…

Condizione: New.

Condizione: New.

Condizione: New.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2023 in the subject Business economics - Operations Research, , language: English, abstract: The following paper provides a detailed and in-depth examination of AT&T, a global telecommunication and media service provider. After its creation in 1885 and originating from Alexander Graham Bell's telephone invention, AT&T has transformed into a diverse company that provides wireless communication, entertainment, and digital media services. Porter's Five Forces analysis is used to assess competitive strategies, and key success factors, including technology innovation, customer service, and strategic flexibility, are outlined. The paper also considers the firm's corporate position in terms of the strategic acquisition, especially from Time Warner, to boost the firm's content generation capacity. In addition, the paper discusses AT&T's marketing and financial approaches while prioritizing cost leadership and product differentiation. Based on this, the study conducts a comprehensive analysis of AT&T's strengths, weaknesses, opportunities, and threats characteristic of AT&T, as well as considering the prospects for its development, such as the diversification of revenues and investment in new technologies. The paper ends by analyzing tactical and catastrophe management to maintain AT&T's competitive advantage in the progressive market environment.…

Condizione: New.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Burberry's strategic problem with which the company is confronted is how to apply the brand's historical values while responding to the need for digitalisation, environmentally friendly initiatives, and customer expectations within the context of the luxury goods market. In response, the Strategic Marketing Plan (SMP) adopts a digital-first approach, focusing on personalized customer engagement, sustainable practices, and expanding e-commerce capabilities. AI interventions will strengthen Burberry's digital profile and optimise its processes without jeopardising exclusivity by offering limited numbers of products with experiences. Employee engagement through internal communication will be used to ensure all the employees in the organization are in line with the marketing strategies and goals to be achieved by the organization. KPIs for measuring the effectiveness of internal marketing communication include the growth in engagement on digital platforms and reduction in supply chain emissions. This strategy puts Burberry into the leadership in innovative, sustainable luxury, which has become the requirement for luxury brands to meet modern needs.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2024 in the subject Business economics - Supply, Production, Logistics, grade: A, , language: English, abstract: This report examines the supply chain management of Nike, Inc., with a specific focus on its operations in Hong Kong. Recognized for its procurement and supply chain¿ Nike has developed an effective global network which embodies an economy of scale and scope. This paper examines Nike's sourcing strategy: assessing Nike's upstream supplier relationships and the local or global supplier decisions of companies operating in Hong Kong. Nike's distribution channels are also analyzed, where channels are described as capable of getting the product to the consumers in the Hong Kong market. Furthermore, this report examines the key issues Nike Company experienced before, emphasizing the ones influenced by the COVID-19 outbreak and ways of enhancing the supply chain. Secondary research findings are used as a foundation for the analysis, and concrete suggestions for improving Nike's supply chain are presented.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2023 in the subject Leadership and Human Resources - Leadership, grade: A, , language: English, abstract: This paper analyzed major leadership topics with a focus on situational leadership, leadership types, and Kurt Lewin¿s leadership model. This studied how leadership influences the behavior of organizations, including the hospitality industry, regarding CSR, particularly regarding employment rights. Leadership was understood as the capacity to motivate, direct, and coordinate people or groups to accomplish specific objectives. Different forms of leadership were mentioned and compared, including autocratic, democratic, and laissez-faire, according to Kurt Lewin, and the situational leadership theory focuses on the use of different approaches depending on the context. The study also looked at CSR in the hospitality industry, with a focus on employment issues, including wages and remuneration for employees. The study also revealed that leadership success coupled with CSR improves the organizational culture and leads to improved retention of the employees and a positive perception towards the company by the customers. The findings of this research pointed out that organizational leadership and ethical behaviors enhance organizational performance and facilitate social welfare; the need for flexibility in leadership and corporate accountability was also underlined. …

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2023 in the subject Politics - Topic: International development, , course: Economics, language: English, abstract: This research paper aims to discuss the development process of South Africa, especially in the context of achieving Sustainable Development Goals (SDGs). It examines the historical background, legislation, and measures that have defined the development agenda in the country. The study espouses successes in education, health, and the economy and acknowledges challenges like governance deficits and socioeconomic disparities. The conclusion underlines the call for appropriate governance mechanisms, effective use of data, and innovative policies to address these challenges and attain sustainability. In perspective, the paper advocates for an inclusive governance framework that embraces specific interventions and empirical policy to realize a sustainable and sustainable future for all people in South Africa.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2024 in the subject Leadership and Human Resources - Employee Motivation, Employee Satisfaction, grade: B, , language: English, abstract: This paper aims to discuss the compensation and benefits of the Unilever Company while comparing it with its competitor, the Colgate-Palmolive Company. Unilever, an international business organization operating within the consumer goods industry, models its compensation packages fairly and reasonably through options like basic wages and salaries, bonuses, performance-based wages and salaries, and stake options to attract, encourage, and retain key employees. Concerning long-term incentives, it shows that Unilever offers them health and wellness benefits that are more comprehensive than those of Colgate-Palmolive. Furthermore, there is information about Unilever's retirement policies, extra benefits, and personalized work-life programs to demonstrate the company's concern with workers' welfare and opportunities for promotion. The results indicate that Unilever provides its employees with competitive and comprehensive compensation and benefits, which explains why the company is one of the most desired employers within the industry. The paper also concludes that the policies that Unilever has in implementing the strategic focus on health, flexibility, and long-term incentives put it in a vantage position in the industry for consumer goods.¿.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 5.0, , language: English, abstract: This paper addresses the management of culturally diverse workforces in the context of Microsoft and discusses the significance and implementation of the company's leadership, communications, and ethical strategies. The study highlights three key themes:- Cultural diversity in organizations- The styles of leadership for expatriates- Ethical Practices Towards Overseas WorkersThis paper presents Microsoft's case as a perfect example of how inclusive leadership, clear communication, and ethical labor principles can drive motivation and innovation in the workplace. It concludes that Microsoft's success under CEO Satya Nadella's transformational leadership presents an example for other multinational corporations caught in situations similar to Microsoft's.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2025 in the subject Leadership and Human Resources - Leadership, grade: A, , language: English, abstract: This paper examines how leadership transitions in nonprofit organizations affect the sustainability of Diversity, Equity, and Inclusion (DEI) initiatives. Nonprofits play a critical role in advancing social justice and supporting marginalized communities, yet frequent leadership turnover often disrupts organizational culture and jeopardizes equity efforts. The analysis highlights that DEI sustainability is challenged by the absence of succession planning, limited funding, and insufficient leadership training. Transitions frequently expose DEI programs to risks when incoming leaders lack alignment with established priorities or face systemic barriers such as the 'Glass Cliff,' where leaders from underrepresented groups are placed in precarious positions. The study emphasizes the importance of embedding DEI into organizational culture, adopting shared leadership frameworks, and engaging boards in inclusive governance to ensure continuity. Strategic succession planning, mentorship pipelines, and ongoing evaluation are also identified as key strategies for protecting equity initiatives during times of change. Recent trends indicate persistent underrepresentation in nonprofit leadership and increasing external opposition to DEI, underscoring the urgency of sustainable practices. Overall, the paper argues that integrating DEI principles into governance structures and everyday operations enhances resilience, protects organizational values, and ensures mission alignment despite leadership turnover.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Moms Cookie Bar, a Doylestown creamery and patisserie, has worked to improve its online presence and brand awareness in the community. Mom's Cookie Bar is a small business providing packaged cookie bars and personalized ice cream. Linda Baker was the one who got things started. Our comprehensive digital optimization strategy is based on three pillars: social media strategy formulation, e-commerce integration, and digital marketing campaign implementation. YouTube is one of the social media sites recommended by our system. TikTok, like Facebook and Instagram, is a social networking site.This strategy seeks to engage clients by creating visually engaging content, implementing interactive engagement strategies, and sticking to regular publishing schedules. Customers can perform research through an easy-to-use user interface, select from over 65 different cookie bar settings, and complete purchases. To achieve this goal, you must create an e-commerce platform (such as Shopify) that incorporates social media smoothly. We will use pay-per-click (PPC) advertising, search engine optimization (SEO), and a complete content strategy that includes videos and blogs to raise brand awareness.Moms Cookie Bar aspires to become a digital sensation and a Doylestown institution to increase online sales and customer contact. Frequent analytics assessments will be carried out to measure project progress and to ensure that Moms Cookie Bar customers have a simple and delightful online purchasing experience.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2025 in the subject Business economics - Information Management, grade: A, , language: English, abstract: Supply chain cybersecurity risks are a major threat to economic security and business continuity across critical sectors in the United States, including healthcare, finance, manufacturing, and technology. This paper assesses the impact of cyber threats on the supply chain and the measures that can be taken to prevent them, such as threat intelligence, employee awareness, and vendor security. Combining qualitative and quantitative techniques, the study complements economic loss data with qualitative insights into industry issues. Findings from the research show that preventive measures taken in cybersecurity can decrease losses for businesses in high-risk industries by more than 40 percent. Using such technologies as artificial intelligence and blockchain improves threat detection and increases transparency; however, it has certain limitations. The research offers some practical suggestions, such as increasing public-private collaboration, increasing access to sophisticated technology, and enhancing the organizations' compliance with the regulations. These insights enable individuals and organizations to create robust, secure, and sustainable supply chain networks for the future.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2025 in the subject Business economics - Business Management, Corporate Governance, grade: A, , language: English, abstract: This paper examines Vanguard's strategic management framework, emphasizing its low-cost leadership and client-centric approach as the foundation of its success in the global investment management industry. Vanguard's operational efficiency, index fund expertise, and commitment to investor education have propelled its assets under management (AUM) to over $8 trillion as of 2023. The study evaluates the effectiveness of Vanguard's strategies in market leadership, client retention, and financial stability, highlighting achievements such as a 12% annual growth in key funds and a 98% client retention rate. It also identifies challenges, including over-reliance on passive strategies, technology gaps, and revenue diversification needs. Strategic recommendations include leveraging artificial intelligence, expanding ESG offerings, and pursuing global market growth. This research underscores Vanguard's role as a pioneer in low-cost, long-term investment solutions and its potential to redefine industry standards in a rapidly evolving financial landscape. …

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: A, , language: English, abstract: Alibaba, one of China's leading e-commerce and technology firms, faces increasing regulatory scrutiny from Chinese authorities, particularly concerning anti-monopolistic practices, data security, and market competition. This strategic challenge necessitates a comprehensive and adaptive response to ensure compliance, maintain Alibaba's market dominance, and uphold its reputation.The regulatory landscape in China has evolved significantly, with new laws such as the Anti-Monopoly Law (AML) and Data Security Law directly impacting Alibaba's operations. Authorities have imposed substantial fines and restrictions, requiring the company to reassess its business strategies. Ensuring compliance with these evolving regulations is critical to maintaining trust among stakeholders, avoiding financial penalties, and securing long-term sustainability.In response to these challenges, Alibaba's strategic plan focuses on reinforcing its internal regulatory frameworks, restructuring financial services, and ensuring fair competition on its platforms. Transparent communication with investors, employees, and customers is a key priority to maintain confidence and trust in the company's future. Ethical considerations also play a crucial role, with an emphasis on strengthening data protection policies, fostering responsible restructuring practices, and maintaining high ethical standards across its operations.Despite these efforts, the strategic plan acknowledges potential limitations, including the dynamic nature of regulatory changes, complexities arising from Alibaba's global operations, and the risk of stifling innovation due to increased compliance requirements. Addressing these concerns requires a flexible regulatory strategy, a balanced approach to maintaining Alibaba's innovative corporate culture, and continuous engagement with regulatory authorities to adapt to new requirements.Ultimately, Alibaba's ability to integrate compliance measures within its corporate structure while preserving its entrepreneurial agility will be critical in navigating regulatory challenges and sustaining its leadership in China's digital economy. …

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Case Study from the year 2024 in the subject Business economics - E-Commerce, grade: A, , language: English, abstract: This paper focuses on how Artificial Intelligence and Machine Learning have changed decisions in retailing, healthcare, financing, and manufacturing careers. They demonstrate how AI is used in supply chain management to support the decision-making process by making forecasts, processing data, and optimizing operations, leading to higher efficiency, decreased costs, and increased customer satisfaction. Thus, the research incorporates quantitative and qualitative approaches, such as surveys and interviews with key stakeholders, and employs statistical and content analysis methodsWhile adopting the decision theory and systems thinking perspectives, this research paper highlights the necessity of effectively and adequately implementing AI into an organization permanently to achieve more benefits. The following are realizable out-of-the-box solutions that the study suggests, including audiences for employees, data protection for compliance, and conscientization of fairness in AI algorithms. Future directions include situations where these applications are to be broadened to weigh on ethical issues and to encourage optimal technological fairness that will, in turn, ensure sustainable business improvement and innovation.…