John a caslione (62 risultati)

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Condizione: As New. : En 'La ciencia del caos', Philip Kotler y John A. Caslione exploran cómo las empresas pueden navegar y prosperar en la era de las turbulencias económicas. Este libro ofrece estrategias y herramientas para gestionar la vulnerabilidad y aprovechar las oportunidades en un entorno empresarial impredecible. Ideal para líderes que buscan sobrevivir y tener éxito en la tormenta económica actual. EAN: 9788498750966 Tipo: Libros Categoría: Negocios y Economía Título: La ciencia del caos Autor: Philip Kotler| John A. Caslione Editorial: Ediciones Deusto Idioma: es-ES Páginas: 232 Formato: tapa blanda Año de publicación: 2008.…

Paperback. Condizione: New. As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over any time soon.In Chaotics, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that these troubled times are not an aberration, but the new face of normal. In fact, the economic downturn is part of a continually oscillating Age of Turbulence, where both risk and opportunity are quickly felt around the world, now inexorably linked by globalism and technology. It's a world that chews up the unprepared, but rewards the prepared-those robust companies that have the ability to quickly anticipate and effectively respond to potential threats.Packed with illuminating examples of resilient companies that are successfully navigating turbulence, as well as many painful examples of bankrupt or soon-to-be defunct companies unprepared for the chaos that felled them, Chaotics provides deep insights and practical strategies for not only surviving the current economic down­turn, but also thriving amid the many slumps and spurts of prosperity that lie ahead.At the heart of this book is an innovative Chaotics Management System for minimizing vulnerability and exploiting opportunities-and putting your­self way ahead of your competitors, most of whom are clinging to the same old panic tactics of across-the-board staff cuts, deep price discounts, and slashed investments in marketing, branding, and new product development. The system out­lined here helps you completely rethink how you man­age and market during recession and other turbulent conditions, including how to:Develop early warning systems for identifying the first signs of upheaval, including disrup­tive innovations and shocksConstruct detailed worst-case, best-case, and most-expected-case scenarios using the strategies for effectively dealing with eachCut costs or enhance efficiency strategically in specific departments: finance, information technology, manufacturing, purchasing, and human resourcesSecure your market share from core customer segments-without decimating customer research and marketing budgetsCompress strategic planning into shorter, three-month time cycles to keep a closer read on the pulse of the companyPrevent the potentially catastrophic consequences of abandoning core principlesTimely, practical, and compelling, Chaotics is an indispensable guide for business leaders striving to survive today's economic storms and to prosper through the inevitable turbulence of tomorrow.…

Condizione: new.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New. As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over any time soon.In Chaotics, noted business strategists Philip Kotler and John Caslione present the intriguing, if unsettling, argument that these troubled times are not an aberration, but the new face of normal. In fact, the economic downturn is part of a continually oscillating Age of Turbulence, where both risk and opportunity are quickly felt around the world, now inexorably linked by globalism and technology. It's a world that chews up the unprepared, but rewards the prepared-those robust companies that have the ability to quickly anticipate and effectively respond to potential threats.Packed with illuminating examples of resilient companies that are successfully navigating turbulence, as well as many painful examples of bankrupt or soon-to-be defunct companies unprepared for the chaos that felled them, Chaotics provides deep insights and practical strategies for not only surviving the current economic down­turn, but also thriving amid the many slumps and spurts of prosperity that lie ahead.At the heart of this book is an innovative Chaotics Management System for minimizing vulnerability and exploiting opportunities-and putting your­self way ahead of your competitors, most of whom are clinging to the same old panic tactics of across-the-board staff cuts, deep price discounts, and slashed investments in marketing, branding, and new product development. The system out­lined here helps you completely rethink how you man­age and market during recession and other turbulent conditions, including how to:Develop early warning systems for identifying the first signs of upheaval, including disrup­tive innovations and shocksConstruct detailed worst-case, best-case, and most-expected-case scenarios using the strategies for effectively dealing with eachCut costs or enhance efficiency strategically in specific departments: finance, information technology, manufacturing, purchasing, and human resourcesSecure your market share from core customer segments-without decimating customer research and marketing budgetsCompress strategic planning into shorter, three-month time cycles to keep a closer read on the pulse of the companyPrevent the potentially catastrophic consequences of abandoning core principlesTimely, practical, and compelling, Chaotics is an indispensable guide for business leaders striving to survive today's economic storms and to prosper through the inevitable turbulence of tomorrow.…

Condizione: New.

Condizione: Very Good. : En 'La ciencia del caos', Philip Kotler y John A. Caslione exploran cómo las empresas pueden navegar y prosperar en tiempos de turbulencia económica. A través de ejemplos de empresas resilientes y análisis de fracasos empresariales, los autores ofrecen un sistema para minimizar la vulnerabilidad y aprovechar las oportunidades en un entorno caótico. Este libro proporciona una hoja de ruta para líderes empresariales que buscan sobrevivir y tener éxito en la era de las turbulencias, ofreciendo estrategias para anticiparse a las amenazas y responder eficazmente a los desafíos del mercado. EAN: 9788498750508 Tipo: Libros Categoría: Negocios y Economía Título: La ciencia del caos Autor: Philip Kotler| John A. Caslione Editorial: Gestión 2000 Idioma: es-ES Páginas: 272 Formato: tapa blanda.…

Hardcover. Condizione: Good. Bargain book.

Encuadernación de tapa dura. Condizione: Bien. Condizione sovraccoperta: Bien. Bueno/ Good.

Condizione: New. In English.

Paperback. Condizione: Brand New. 224 pages. 9.02x5.98x0.60 inches. In Stock.

Encuadernación de tapa blanda. Condizione: Como Nuevo.

Condizione: New.