Judith g frommer (11 risultati)
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Hardcover. Condizione: new. Hardcover. Written by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is unique in that it presents in acces…sible accessible a clear view of France's new business sense and the evolution that has taken place since Mitterrand came to power in 1981--from the perspective of key players in the French economy themselves. The contributors analyze the political, economic, and cultural upheaval of the past decade; its effect on the way the French think about and conduct business; and the new concerns and priorities of French business leaders.The contributors deal with all aspects of French business life, addressing such diverse topics as: France's image in the United States, French trade relations with the United States and with the Third World, new economic policies and their impact, the privatization of banks and large industrial concerns, the influence of the business press, corporate relations, French advertising style, marketing luxury goods, the problem of trade unionism, the role of women in French business, investment patterns, and the general liberalization of the economy. They show that along with the legislative reforms of recent years, a fundamental change in French society has occurred. A new admiration for entrepreneurship, a relaxation of negative views of capitalism, and an increased emphasis on marketing abroad have all contributed to a new business climate in France. The American businessperson must be aware of this if he or she is to successfully do business in France or with the French. By clearly outlining the major developments that have acted to transform French business in recent years, this book provides the basis for that awareness. Written by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is unique in that it presents in accessible accessible a clear view of France's new business sense and the evolution that has taken place since Mitterrand came to power in 1981--from the perspective of key players in the French economy themselves. The contributors analyze the political, economic, and cultural upheaval of the past decade; its effect on the way the French think about and conduct business; and the new concerns and priorities of French business leaders. The contributors deal with all aspects of French business life, addressing such diverse topics as: France's image in the United States, French trade relations with the United States and with the Third World, new economic policies and their impact, the privatization of banks and large industrial concerns, the influence of the business press, corporate relations, French advertising style, marketing luxury goods, the problem of trade unionism, the role of women in French business, investment patterns, and the general liberalization of the economy. They show that along with the legislative reforms of recent years, a fundamental change in French society has occurred. A new admiration for entrepreneurship, a relaxation of negative views of capitalism, and an increased emphasis on marketing abroad have all contributed to a new business climate in France. The American businessperson must be aware of this if he or she is to successfully do business in France or with the French. By clearly outlining the major developments that have acted to transform French business in recent years, this book provides the basis for that awareness. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
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Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Hardcover. Condizione: new. Hardcover. Written by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is unique in that it presents in acces…sible accessible a clear view of France's new business sense and the evolution that has taken place since Mitterrand came to power in 1981--from the perspective of key players in the French economy themselves. The contributors analyze the political, economic, and cultural upheaval of the past decade; its effect on the way the French think about and conduct business; and the new concerns and priorities of French business leaders.The contributors deal with all aspects of French business life, addressing such diverse topics as: France's image in the United States, French trade relations with the United States and with the Third World, new economic policies and their impact, the privatization of banks and large industrial concerns, the influence of the business press, corporate relations, French advertising style, marketing luxury goods, the problem of trade unionism, the role of women in French business, investment patterns, and the general liberalization of the economy. They show that along with the legislative reforms of recent years, a fundamental change in French society has occurred. A new admiration for entrepreneurship, a relaxation of negative views of capitalism, and an increased emphasis on marketing abroad have all contributed to a new business climate in France. The American businessperson must be aware of this if he or she is to successfully do business in France or with the French. By clearly outlining the major developments that have acted to transform French business in recent years, this book provides the basis for that awareness. Written by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is unique in that it presents in accessible accessible a clear view of France's new business sense and the evolution that has taken place since Mitterrand came to power in 1981--from the perspective of key players in the French economy themselves. The contributors analyze the political, economic, and cultural upheaval of the past decade; its effect on the way the French think about and conduct business; and the new concerns and priorities of French business leaders. The contributors deal with all aspects of French business life, addressing such diverse topics as: France's image in the United States, French trade relations with the United States and with the Third World, new economic policies and their impact, the privatization of banks and large industrial concerns, the influence of the business press, corporate relations, French advertising style, marketing luxury goods, the problem of trade unionism, the role of women in French business, investment patterns, and the general liberalization of the economy. They show that along with the legislative reforms of recent years, a fundamental change in French society has occurred. A new admiration for entrepreneurship, a relaxation of negative views of capitalism, and an increased emphasis on marketing abroad have all contributed to a new business climate in France. The American businessperson must be aware of this if he or she is to successfully do business in France or with the French. By clearly outlining the major developments that have acted to transform French business in recent years, this book provides the basis for that awareness. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorJUDITH FROMMER is Senior Preceptor in Romance Languages and Literatures at Harvard University. She has organized several conferences on French business at Harvard and is the originator of the French… for Business cou.
