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  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: Aspen Book Co., Denver, CO, U.S.A.Aspen Book Co.

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    Condizione: Usato - Buono

    EUR 4,51

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condizione: Usato

    EUR 5,04

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    Quantità: 1 disponibile

    Condizione: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

    EUR 5,69

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    Quantità: 4 disponibili

    Hardback. Condizione: Good. The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.

  • Lingua: Inglese

    Editore: Wiley, 2019

    1119484065 / 9781119484066

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Discreto

    EUR 5,81

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    Quantità: 1 disponibile

    Hardback. Condizione: Fair. Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)?twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here?whether we use them or not. This book helps you lean into the curve and take advantage of AI?s unparalleled and rapidly expanding power.  More than a simple primer on the technology, this book goes beyond the ?what? to show you the ?how?: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman?s termsHarness the twin technologies unparalleled power to transform marketingLearn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customersLearn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.…

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119484065 / 9781119484066

    • Rilegato

    Da: MERS Goodwill-Kansas City, Blue Springs, MO, U.S.A.MERS Goodwill-Kansas City

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    Condizione: Usato - Buono

    EUR 2,15

    EUR 3,57 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: good. The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.…

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.ThriftBooks-Phoenix

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    Condizione: Usato - Molto buono

    EUR 5,97

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    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno

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    Condizione: Usato - Molto buono

    EUR 5,97

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    Quantità: 2 disponibili

    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condizione: Usato - Buono

    EUR 6,23

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    Quantità: 1 disponibile

    Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condizione: Usato - Molto buono

    EUR 6,23

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    Quantità: 2 disponibili

    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

    Venditore con 5 stelle
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    Condizione: Usato - Molto buono

    EUR 6,23

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    Quantità: 2 disponibili

    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: Goodwill, Brooklyn Park, MN, U.S.A.Goodwill

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    Condizione: Usato - Molto buono

    EUR 2,60

    EUR 3,56 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: very_good. Item may have minor cosmetic defects such as marks, wears, cuts, bends, or crushes on the cover, spine, pages, or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.…

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: Shakespeare Book House, Rockford, IL, U.S.A.Shakespeare Book House

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    Condizione: Usato - Molto buono

    EUR 2,62

    EUR 3,56 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: very_good. The book is clean and shows minor shelf ware.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2018

    1119484065 / 9781119484066

    • Rilegato
    • Prima edizione

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condizione: Usato - Buono

    EUR 6,35

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    Quantità: 1 disponibile

    Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2018

    1119484065 / 9781119484066

    • Rilegato
    • Prima edizione

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

    Venditore con 5 stelle
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    Condizione: Usato - Molto buono

    EUR 6,35

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Membro dell’associazione: ABAAILAB

    Condizione: Usato - Buono

    EUR 6,42

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2010

    0470601779 / 9780470601778

    • Rilegato
    • Prima edizione

    Da: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

    Venditore con 5 stelle
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    Condizione: Usato - Molto buono

    EUR 6,74

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2010

    0470601779 / 9780470601778

    • Rilegato
    • Prima edizione

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

    Venditore con 5 stelle
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    Condizione: Usato - Buono

    EUR 6,74

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 2 disponibili

    Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2010

    0470601779 / 9780470601778

    • Rilegato
    • Prima edizione

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

    Venditore con 5 stelle
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    Condizione: Usato - Molto buono

    EUR 6,74

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Lingua: Inglese

    Editore: Wiley & Sons, Incorporated, John, 2010

    0470601779 / 9780470601778

    • Rilegato
    • Prima edizione

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 6,74

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Wiley, 2024

    1394261969 / 9781394261963

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

    EUR 7,07

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    Quantità: 1 disponibile

    Hardback. Condizione: Good. It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on ?Top Line Growth??build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responsesWhat are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware ofHow activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyaltyHow TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and DialogsHow to create Fragrance, and Flavors using neuroAiHow a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brandsHow to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.…

  • Lingua: Inglese

    Editore: John Wiley & Sons, 2024

    1394261969 / 9781394261963

    • Rilegato
    • Prima edizione

    Da: Red's Corner LLC, Tucker, GA, U.S.A.Red's Corner LLC

    Venditore con 5 stelle
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    Condizione: Usato - Buono

    EUR 3,41

    EUR 3,57 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Hardcover. Condizione: Good. 1st Edition. Grade 2 out 5 points. Used books with this grade may have any of the following: Moderate wear on cover and pages, personalized notes/names, stickers/labels, markings on pages, bends/creases on cover/spine, ex-library markings. May not include extra materials such as dust jackets, access codes, CDs, accessories, etc. All orders ship by next business day! We are a small company and very thankful for your business.…

  • Lingua: Inglese

    Editore: John Wiley & Sons, 2024

    1394261969 / 9781394261963

    • Rilegato
    • Prima edizione

    Da: Red's Corner LLC, Tucker, GA, U.S.A.Red's Corner LLC

    Venditore con 5 stelle
    Contatta il venditore

    Condizione: Usato - Molto buono

    EUR 3,41

    EUR 3,57 spedizione 
    Spedito in U.S.A.

    Quantità: 2 disponibili

    Hardcover. Condizione: Very Good. 1st Edition. Grade 3 out 5 points. Book has wear on cover and pages. May have personalized notes/names, stickers/labels. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. All orders ship by next business day! We are a small company and very thankful for your business.…

  • Lingua: Inglese

    Editore: Wiley, 2018

    1119484065 / 9781119484066

    • Rilegato

    Da: Wonder Book, Frederick, MD, U.S.A.Wonder Book

    Venditore con 5 stelle
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    Membro dell’associazione: ABAAILAB

    Condizione: Usato - Molto buono

    EUR 7,14

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

  • Lingua: Inglese

    Editore: Authorhouse, 2017

    1524695114 / 9781524695118

    • Rilegato

    Da: Better World Books, Mishawaka, IN, U.S.A.Better World Books

    Venditore con 5 stelle
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    Condizione: Usato - Molto buono

    EUR 7,19

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

    Venditore con 4 stelle
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    Condizione: Usato - Buono

    EUR 7,53

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 4 disponibili

    Hardback. Condizione: Good. The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.

  • Lingua: Inglese

    Editore: Wiley, 2019

    1119484065 / 9781119484066

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

    Venditore con 4 stelle
    Contatta il venditore

    Condizione: Usato - Discreto

    EUR 7,65

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Hardback. Condizione: Fair. Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)?twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here?whether we use them or not. This book helps you lean into the curve and take advantage of AI?s unparalleled and rapidly expanding power.  More than a simple primer on the technology, this book goes beyond the ?what? to show you the ?how?: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman?s termsHarness the twin technologies unparalleled power to transform marketingLearn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customersLearn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.…

  • Lingua: Inglese

    Editore: Theunn Corporation, 2020

    1735904813 / 9781735904818

    • Brossura

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

    Venditore con 5 stelle
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    Condizione: Usato - Come nuovo

    EUR 8,01

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: Wiley, 2010

    0470601779 / 9780470601778

    • Rilegato

    Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red

    Venditore con 5 stelle
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    Condizione: Usato - Buono

    EUR 4,59

    EUR 3,34 spedizione 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Condizione: Usato - Buono

    EUR 8,12

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    Spedito in U.S.A.

    Quantità: 1 disponibile

    Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Condizione: Usato - Molto buono

    EUR 8,12

     Spedizione gratuita 
    Spedito in U.S.A.

    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.