Karin holstius (13 risultati)

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Taschenbuch. Condizione: Neu. Project business as a strategic choice | A theoretical and empirical study of project marketing | Karin Holstius | Taschenbuch | 116 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838361161 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Project business is a vital and rather new subject which needs more theoretical corpus and concepts validated by research. It is essentially different from traditional trade with goods and services and therefore requires organizational readiness as well as a new management approach. The contents of a project can vary from abstract and intangible design to concrete engineering and construction tasks. The discontinuity of project business and the uniqueness and complexity of each individual project make the marketing and delivery of projects a challenge to the firms involved. This book offers a comprehensive validated model of project marketing and identifies some key factors which influence success in project business. 116 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Malaska PenttiPentti Malaska,DTech,professor management science Turku School of Economics, consultant strategic&visionary management, researcher on energy and environment. Karin Holstius, D.Sc. Bus. …

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Holstius KarinKarin Holstius, D.Sc.(Econ. and Bus.Adm.), Professor International Marketing, 1991-97, Professor International Oper. of Industr. Enterprises, 1986-91, Doctoral adviser, reviewer internat. journals. Research in internati. …

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Visionary management is an elusive concept without a clear role in strategic thinking. A systematic elaboration is called for to show how essential visioning is in a company s strategic culture.We focus on visionary management and relate it to the development of strategic management by 1) exploring war and business strategy literature 2) clarifying tactical versus strategic and visionary thinking and 3) systematizing the underlying logic of advanced decision making. Elements vital for good decision making in business context were extracted: the logical distinction between strategy and tactics, subordination of tactics to strategy, and flexibility of strategy. A new paradigm of advanced strategic thinking where visionary management is the third layer of strategic management is summarized. The work is based on research over the years and on consultancy in companies and real-life examples of visionary leadership are demonstrated. We show how foresighted leaders guide the company and prepare it for uncertainties and new opportunities by means of visionary management. The book makes a contribution to strategy and futures research and visionary management.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Project business is a vital and rather new subject which needs more theoretical corpus and concepts validated by research. It is essentially different from traditional trade with goods and services and therefore requires organizational readiness as well as a new management approach. The contents of a project can vary from abstract and intangible design to concrete engineering and construction tasks. The discontinuity of project business and the uniqueness and complexity of each individual project make the marketing and delivery of projects a challenge to the firms involved. This book offers a comprehensive validated model of project marketing and identifies some key factors which influence success in project business.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Project business is a vital and rather new subject which needs more theoretical corpus and concepts validated by research. It is essentially different from traditional trade with goods and services and therefore requires organizational readiness as well as a new management approach. The contents of a project can vary from abstract and intangible design to concrete engineering and construction tasks. The discontinuity of project business and the uniqueness and complexity of each individual project make the marketing and delivery of projects a challenge to the firms involved. This book offers a comprehensive validated model of project marketing and identifies some key factors which influence success in project business.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 116 pp. Englisch.…