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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Public Sector Marketing Communications Volume I (Hardcover)
Lingua: Inglese
Editore: Springer International Publishing AG, 2022
ISBN 10: 3031072928 ISBN 13: 9783031072925
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Prima edizione
Hardcover. Condizione: new. Hardcover. African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africas public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africas public sector. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives (Palgrave Studies of Public Sector Management in Africa)
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives (Palgrave Studies of Public Sector Management in Africa)
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives (Palgrave Studies of Public Sector Management in Africa)
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
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Public Sector Marketing Communications Volume I
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. pp. 268.
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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Public Sector Marketing Communications : Public Relations and Brand Communication Perspectives
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Public Sector Marketing Communications: Public Relations and Brand Communication Perspectives
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 265 pages. 8.27x5.83x0.56 inches. In Stock.
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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives (Palgrave Studies of Public Sector Management in Africa)
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Public Sector Marketing Communications Volume I | Public Relations and Brand Communication Perspectives | Ogechi Adeola (u. a.) | Taschenbuch | Palgrave Studies of Public Sector Management in Africa | xxi | Englisch | 2023 | Palgrave Macmillan | EAN 9783031072956 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Condizione: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2023
ISBN 10: 3031072952 ISBN 13: 9783031072956
EUR 106,99
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa's public sector.
-
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Lingua: Inglese
Editore: Springer International Publishing, 2022
ISBN 10: 3031072928 ISBN 13: 9783031072925
EUR 106,99
Spedizione EUR 62,32
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa's public sector.
-
Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives (Palgrave Studies of Public Sector Management in Africa)
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 163,87
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Public Sector Marketing Communications Volume I (Hardcover)
Lingua: Inglese
Editore: Springer International Publishing AG, 2022
ISBN 10: 3031072928 ISBN 13: 9783031072925
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
Prima edizione
EUR 160,65
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Aggiungi al carrelloHardcover. Condizione: new. Hardcover. African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africas public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africas public sector. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
-
EUR 157,95
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Spedito da Germania a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Public Sector Marketing Communications, Volume II | Traditional and Digital Perspectives | Ogechi Adeola (u. a.) | Taschenbuch | xxiii | Englisch | 2024 | Springer | EAN 9783031178658 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives (Palgrave Studies of Public Sector Management in Africa)
Da: Books Puddle, New York, NY, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: New. 2023rd edition NO-PA16APR2015-KAP.
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Public Sector Marketing Communications
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
EUR 230,32
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2024
ISBN 10: 3031178653 ISBN 13: 9783031178658
EUR 181,89
Spedizione EUR 62,03
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms.Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa's public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
-
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2023
ISBN 10: 3031178629 ISBN 13: 9783031178627
EUR 181,89
Spedizione EUR 62,59
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms.Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa's public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.
