Lingua: Inglese
Editore: Productivity Press 2024-04-10, 2024
ISBN 10: 1032688475 ISBN 13: 9781032688473
Da: Chiron Media, Wallingford, Regno Unito
EUR 74,89
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032688475 ISBN 13: 9781032688473
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 104,13
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (HandT) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global HandT sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
EUR 83,77
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032688475 ISBN 13: 9781032688473
Da: Rarewaves.com UK, London, Regno Unito
EUR 97,89
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (HandT) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global HandT sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
EUR 204,16
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
EUR 218,79
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
EUR 199,26
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 242,59
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.