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Aggiungi al carrelloCondizione: New. 2024. 2024 ed. paperback. . . . . .
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Aggiungi al carrelloCondizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).
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Aggiungi al carrelloPaperback. Condizione: Brand New. 251 pages. 8.25x5.75x0.75 inches. In Stock.
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Aggiungi al carrelloCondizione: New. 2024. 2024 ed. paperback. . . . . . Books ship from the US and Ireland.
Lingua: Inglese
Editore: Springer, Berlin|Springer Nature Singapore|Palgrave Macmillan, 2024
ISBN 10: 9819706068 ISBN 13: 9789819706068
Da: moluna, Greven, Germania
EUR 101,85
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Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy,.