Da: GreatBookPrices, Columbia, MD, U.S.A.
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 62,62
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 59,93
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 67,82
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Da: Revaluation Books, Exeter, Regno Unito
EUR 78,96
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Aggiungi al carrelloHardcover. Condizione: Brand New. 160 pages. 8.75x5.75x0.75 inches. In Stock.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659391735 ISBN 13: 9783659391736
Da: preigu, Osnabrück, Germania
EUR 48,70
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. City Branding Based on Marketing Aesthetics | Ayca Can Kirgiz | Taschenbuch | 124 S. | Englisch | 2013 | LAP LAMBERT Academic Publishing | EAN 9783659391736 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham, 2022
ISBN 10: 303082571X ISBN 13: 9783030825713
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Hardcover. Condizione: new. Hardcover. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisations green offerings while positioning the organisation as a green brand to influence consumers green purchasing behaviours. Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 166,94
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 166,94
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 166,94
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 166,94
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Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2022
ISBN 10: 3030813312 ISBN 13: 9783030813314
Da: moluna, Greven, Germania
EUR 137,26
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 179,33
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 179,33
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Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 197,46
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Aggiungi al carrelloCondizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 198,57
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2021. Hardcover. . . . . .
Lingua: Inglese
Editore: Springer International Publishing, 2022
ISBN 10: 3030813312 ISBN 13: 9783030813314
Da: preigu, Osnabrück, Germania
EUR 140,10
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Marketing Communications in Emerging Economies, Volume I | Foundational and Contemporary Issues | Thomas Anning-Dorson (u. a.) | Taschenbuch | xxii | Englisch | 2022 | Springer International Publishing | EAN 9783030813314 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Condizione: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.
Condizione: New. 1st ed. 2021 edition NO-PA16APR2015-KAP.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2013
ISBN 10: 3659391735 ISBN 13: 9783659391736
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 190,14
Quantità: 1 disponibili
Aggiungi al carrellopaperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Lingua: Inglese
Editore: Springer International Publishing, 2022
ISBN 10: 3030813312 ISBN 13: 9783030813314
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 160,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
Lingua: Inglese
Editore: Springer International Publishing, 2021
ISBN 10: 3030813282 ISBN 13: 9783030813284
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 160,49
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
Da: preigu, Osnabrück, Germania
EUR 158,00
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Green Marketing in Emerging Economies | A Communications Perspective | Emmanuel Mogaji (u. a.) | Taschenbuch | xix | Englisch | 2023 | Springer | EAN 9783030825744 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Condizione: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Da: Revaluation Books, Exeter, Regno Unito
EUR 235,36
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 323 pages. 8.27x5.83x0.91 inches. In Stock.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 230,65
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Aggiungi al carrelloCondizione: New. 2023. Paperback. . . . . .
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 230,74
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Aggiungi al carrelloCondizione: New. 2022. Paperback. . . . . .