Ko de ruyter (40 risultati)

Soft cover. Condizione: New. No Jacket. New copy still in plastic wrap. (see picture).

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

hardcover. Condizione: Very Good.

Hardback. Condizione: New. Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.…

Condizione: New. In English.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three continents.…

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New.

Condizione: New.

Hardback. Condizione: New. Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.…

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: Brand New. 528 pages. 9.92x7.09x1.46 inches. In Stock.

Condizione: new.

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: Brand New. illustrated edition. 156 pages. 9.00x6.00x0.75 inches. In Stock.

Condizione: New. 2022. Hardback. . . . . .

Condizione: New.

Condizione: New. In English.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condizione: New. Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.The Handbook recognises loyalty as a strategic asset, and analyses incentive structures such as loyalty-based learning, gamification, and automaticity to track the evolution of customer loyalty programmes. Examining the impacts of globalization and cutting-edge technologies on the customer loyalty journey, it identifies an increase in customer defection and a rapid erosion of single-brand loyalty. Forward-thinking, it concludes by reflecting on how trends like voice technology, augmented reality, and influencer marketing will shape the domain of customer loyalty in the future.Gathering together contemporary concepts, practice, measures and challenges to inform future research, this Handbook will prove an enlightening read for students and scholars of marketing, business and management, and psychology. Its illustrative case studies will also prove invaluable for practitioners in a diverse range of fields looking to future-proof and reimagine their loyalty strategies.…

Hardcover. Condizione: Brand New. 576 pages. 9.25x6.25x1.00 inches. In Stock.

Hardcover. Condizione: new. Hardcover. Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.The Handbook recognises loyalty as a strategic asset, and analyses incentive structures such as loyalty-based learning, gamification, and automaticity to track the evolution of customer loyalty programmes. Examining the impacts of globalization and cutting-edge technologies on the customer loyalty journey, it identifies an increase in customer defection and a rapid erosion of single-brand loyalty. Forward-thinking, it concludes by reflecting on how trends like voice technology, augmented reality, and influencer marketing will shape the domain of customer loyalty in the future.Gathering together contemporary concepts, practice, measures and challenges to inform future research, this Handbook will prove an enlightening read for students and scholars of marketing, business and management, and psychology. Its illustrative case studies will also prove invaluable for practitioners in a diverse range of fields looking to future-proof and reimagine their loyalty strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condizione: Brand New. 528 pages. 9.92x7.09x1.46 inches. In Stock.

Condizione: New. 2022. Hardback. . . . . . Books ship from the US and Ireland.

Buch. Condizione: Neu. Neuware - Individual differences represent one of the oldest research areas within psychology and serve as the 'nature' component critical for understanding human behaviour. This domain's constructs have long been applied in organizational spheres, including organizational behaviour, organizational psychology, managerial psychology, personnel psychology, leadership, and management. As a result, there exists a vast body of literature exploring the role of individual differences in organizational settings. The Oxford Handbook of Individual Differences in Organizational Contexts reviews the individual differences, paying attention both to psychological differences (e.g., personality traits, dark personality traits, intelligence types, self-monitoring, chronic regulatory focus) and biological/physiological differences (e.g., sex, age, facial morphology, genetic differences, neurological differences). In doing so, it serves two purposes. First, it aims to help decrease fragmentation in the field, and facilitate discussions among different streams of research within this literature. Secondly, it aims to render this literature more accessible to academics and students wishing to deepen their understanding of individual differences. Comprising twenty-six chapters authored by fifty-seven esteemed academics, this book facilitates readers in comprehending the key findings, questions, and future research areas of individual differences research in organizational contexts. This book can be of interest also to practitioners that need a deep understanding of individual differences, such as HR managers and recruiters.…