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Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New. In English.

Paperback. Condizione: New. Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: . An emphasis throughout on digital and global media planning. New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media. New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia. Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.…

Paperback. Condizione: Brand New. 5th edition. 432 pages. 9.69x6.88x0.71 inches. In Stock.

Paperback. Condizione: New. Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: . An emphasis throughout on digital and global media planning. New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media. New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia. Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.…

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New.

Condizione: New. 5th edition NO-PA16APR2015-KAP.

Condizione: New.

Condizione: New. In English.

Hardcover. Condizione: Brand New. 5th edition. 432 pages. 9.69x6.88x0.75 inches. In Stock.

Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.…

Hardcover. Condizione: Brand New. 5th edition. 432 pages. 9.69x6.88x0.75 inches. In Stock. This item is printed on demand.