Krishen anjala (14 risultati)
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Condizione: New.
The Dichotomy Heuristic in Choice - How Contrast Makes Decisions Easier
Anjala Krishen|Kent (University of Colorado) Nakamoto|Paul M Herr
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Da: moluna, Greven, Germaniamoluna
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Taschenbuch. Condizione: Neu. Neuware - In this book, we propose that there are multiple factors, such as the education process and the consumption environment, which work to simultaneously create an opposition framework. People are constantly exposed to rival products, which are positioned to be opposites even when they are oft…en extremely similar in chemical content and physical appearance. Thus, the implications of the recency-frequency model of activation (Higgins, Bargh and Lombardi 1985) would be that these proximal factors could, in some sense, prime dichotomous thinking. Dichotomous or oppositional thinking, as it is defined in this book, pertains to the flattening of dimensions present in a choice set such that the items can be graphically depicted at two ends of one dimension (see Figure 2 and Figure 3). We will first explore the impact of a dichotomous mindset on making a decision and then expand to the realm of opposition in choice set structures. Our findings show that when choices are presented in a dichotomous way, individuals find them less frustrating while maintaining their satisfaction with their choice.
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. In this book, we propose that there are multiple factors, such as the education process and the consumption environment, which work to simultaneously create an opposition framework. People are const…antly exposed to rival products, which are positioned to be opposites even when they are often extremely similar in chemical content and physical appearance. Thus, the implications of the recency-frequency model of activation (Higgins, Bargh and Lombardi 1985) would be that these proximal factors could, in some sense, prime dichotomous thinking. Dichotomous or oppositional thinking, as it is defined in this book, pertains to the flattening of dimensions present in a choice set such that the items can be graphically depicted at two ends of one dimension (see Figure 2 and Figure 3). We will first explore the impact of a dichotomous mindset on making a decision and then expand to the realm of opposition in choice set structures. Our findings show that when choices are presented in a dichotomous way, individuals find them less frustrating while maintaining their satisfaction with their choice. 208 pp. Englisch.
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Da: moluna, Greven, Germaniamoluna
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EUR 60,51
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Krishen AnjalaAnjala Krishen earned her B.S. in Elec. Engg. in 1990. From 1990 to 2003, she worked in IT positions and completed her MBA. In 2003, she embarked on her M.S. and Ph.D. in Marketing at Vir…ginia Tech. Paul M. Herr is prof.
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Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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Condizione: New. Print on Demand.
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Da: preigu, Osnabrück, Germaniapreigu
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EUR 65,80
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Taschenbuch. Condizione: Neu. The Dichotomy Heuristic in Choice | How Contrast Makes Decisions Easier | Anjala Krishen (u. a.) | Taschenbuch | Paperback | 208 S. | Englisch | 2012 | AV Akademikerverlag | EAN 9783639454789 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[…dot]de | Anbieter: preigu Print on Demand.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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Condizione: New. PRINT ON DEMAND.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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EUR 79,00
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. In this book, we propose that there are multiple factors, such as the education process and the consumption environment, which work to simultaneously create an opposition framework. People are constantl…y exposed to rival products, which are positioned to be opposites even when they are often extremely similar in chemical content and physical appearance. Thus, the implications of the recency-frequency model of activation (Higgins, Bargh and Lombardi 1985) would be that these proximal factors could, in some sense, prime dichotomous thinking. Dichotomous or oppositional thinking, as it is defined in this book, pertains to the flattening of dimensions present in a choice set such that the items can be graphically depicted at two ends of one dimension (see Figure 2 and Figure 3). We will first explore the impact of a dichotomous mindset on making a decision and then expand to the realm of opposition in choice set structures. Our findings show that when choices are presented in a dichotomous way, individuals find them less frustrating while maintaining their satisfaction with their choice.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 208 pp. Englisch.
