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Taschenbuch. Condizione: Neu. The Danish Fashion Industry on the North-German Market | Improvements of the Danish fashion industry's competitive power on the North-German market | Louise Kure | Taschenbuch | 96 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783847315346 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The thesis explores how the Danish fashion industry can improve its competitive power on the North-German market: First, the North-German market is analysed, using PEST and Porter s Five Forces. The competitive situation is sound and the Germans show a growing interest for Danish fashion. The market offers one of the highest purchasing power parities in the country and an increasing demand for medium-priced clothing. Second, Robert M. Grant s framework for analysing internal resources and capabilities is applied. The data illustrates that the fashion companies are similar; they have low marketing budgets and their key strengths are brand profiles and design. Third, Bettis and Prahalad s theory: The Dominant Logic uncovers how the three identified dominant logics affect the Danish fashion industry: the one-way communication strategy, a lack of web-shops and missing co-operation internally in the industry. The keyword to success is co-operation within the fashion field. Four identified issues will improve the industry s competitive power: understanding the German culture, co-operation within the industry, innovation of both the communication strategy and the online appearance. 96 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The thesis explores how the Danish fashion industry can improve its competitive power on the North-German market: First, the North-German market is analysed, using PEST and Porter s Five Forces. The competitive situation is sound and the Germans show a growing interest for Danish fashion. The market offers one of the highest purchasing power parities in the country and an increasing demand for medium-priced clothing. Second, Robert M. Grant s framework for analysing internal resources and capabilities is applied. The data illustrates that the fashion companies are similar; they have low marketing budgets and their key strengths are brand profiles and design. Third, Bettis and Prahalad s theory: The Dominant Logic uncovers how the three identified dominant logics affect the Danish fashion industry: the one-way communication strategy, a lack of web-shops and missing co-operation internally in the industry. The keyword to success is co-operation within the fashion field. Four identified issues will improve the industry s competitive power: understanding the German culture, co-operation within the industry, innovation of both the communication strategy and the online appearance.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kure LouiseLouise Kure has studied in France and Denmark. She holds a B. Sc. in Business Administration and Modern Languages (2007) and a M. Sc. in International Marketing and Management (2010) from Copenhagen Business School, Denmar.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The thesis explores how the Danish fashion industry can improve its competitive power on the North-German market: First, the North-German market is analysed, using PEST and Porter's Five Forces. The competitive situation is sound and the Germans show a growing interest for Danish fashion. The market offers one of the highest purchasing power parities in the country and an increasing demand for medium-priced clothing. Second, Robert M. Grant's framework for analysing internal resources and capabilities is applied. The data illustrates that the fashion companies are similar; they have low marketing budgets and their key strengths are brand profiles and design. Third, Bettis and Prahalad's theory: The Dominant Logic uncovers how the three identified dominant logics affect the Danish fashion industry: the one-way communication strategy, a lack of web-shops and missing co-operation internally in the industry. The keyword to success is co-operation within the fashion field. Four identified issues will improve the industry's competitive power: understanding the German culture, co-operation within the industry, innovation of both the communication strategy and the online appearance.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch.…