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Aggiungi al carrelloCondizione: New. KlappentextrnrnA typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski, is tasked by the company s CEO.
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware - A typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski, is tasked by the company's CEO with using the techniques of his Method to turn around the marketing department and reconnect the company its products and its services with its customers and markets. The one condition of his assignment, however, is that he cannot reveal his true identity until after his team's new marketing plan is presented to the company's senior management and board just three months later. Using the principles of his Method Acting technique, Stan sets out to help the company and its cast of characters to find their corporate self and connect it to the actions of the marketplace. Along the way, the managers he is training learn to cope with his digressions, stories and analogies all the while unwittingly learning to apply concepts such as observation, emotion memory and even a little magic to their daily work. In the end, the lesson taught through this creative, humorous and engaging story is that there is a method which can be used as a guide to teach marketing and business professionals the intangible skill of connecting the corporate self with the Character of the Customer.
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. Print on Demand pp. 200.
Da: Books Puddle, New York, NY, U.S.A.
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 18,23
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Aggiungi al carrelloHRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnA typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski, is tasked by the company s CEO.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 23,58
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski, is tasked by the company's CEO with using the techniques of his Method to turn around the marketing department and reconnect the company its products and its services with its customers and markets. The one condition of his assignment, however, is that he cannot reveal his true identity until after his team's new marketing plan is presented to the company's senior management and board just three months later. Using the principles of his Method Acting technique, Stan sets out to help the company and its cast of characters to find their corporate self and connect it to the actions of the marketplace. Along the way, the managers he is training learn to cope with his digressions, stories and analogies all the while unwittingly learning to apply concepts such as observation, emotion memory and even a little magic to their daily work. In the end, the lesson taught through this creative, humorous and engaging story is that there is a method which can be used as a guide to teach marketing and business professionals the intangible skill of connecting the corporate self with the Character of the Customer.
Da: preigu, Osnabrück, Germania
EUR 19,30
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. The Character of the Customer | A Story from the Method Marketing Files of Stan Islavski | Bruce Labovitz (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2010 | iUniverse | EAN 9781450236591 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.