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Hardcover. Condizione: Near Fine. 1st Edition. Nearly new with only one mark on first page. The rest is clean, tight and unused.

Condizione: New. In.

Condizione: New. Num Pages: 270 pages, biography. BIC Classification: CFB; CFG; GM; GTC. Category: (G) General (US: Trade). Dimension: 157 x 217 x 22. Weight in Grams: 520. . 2016. 1st ed. 2016. hardcover. . . . .

Condizione: New. 1st ed. 2016 edition NO-PA16APR2015-KAP.

Hardcover. Condizione: Brand New. 270 pages. 8.50x6.25x1.00 inches. In Stock.

Condizione: New. Num Pages: 270 pages, biography. BIC Classification: CFB; CFG; GM; GTC. Category: (G) General (US: Trade). Dimension: 157 x 217 x 22. Weight in Grams: 520. . 2016. 1st ed. 2016. hardcover. . . . . Books ship from the US and Ireland.

Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.

Hardcover. Condizione: New.

Condizione: new. Questo è un articolo print on demand.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies Are museum press releases threatened by new approaches used in contemporary public relations Are the typical press release features still detectable in new genres Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars. 288 pp. Englisch.

Condizione: New. Print on Demand.

Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condizione: New. PRINT ON DEMAND.

Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Traces the historical development of the language adopted by museums in their communication with the publicExplores how technological advances and the rise of social media have influenced museum communication since the 195.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies Are museum press releases threatened by new approaches used in contemporary public relations Are the typical press release features still detectable in new genres Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.

Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies Are museum press releases threatened by new approaches used in contemporary public relations Are the typical press release features still detectable in new genres Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.