Lewison j (51 risultati)

Condizione: As New. Unread book in perfect condition. Duke, Barbara (illustratore).

Condizione: New. Duke, Barbara (illustratore).

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: New.

Paperback. Condizione: New.

Paperback. Condizione: New.

Condizione: As New. Unread book in perfect condition.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: New. Duke, Barbara (illustratore).

Condizione: As New. Unread book in perfect condition. Duke, Barbara (illustratore).

Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:0907074189. …

Soft cover. Condizione: Good.

Condizione: New.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: Fine. No Jacket. 273 pp. Clean tightly bound copy. Unmarked pages. Secure boxed packaging! "Written by leading academic thinkers and business practitioners., .Volume 2 explores the impact of new technologies on acquiring and retaining customers, andincluding discussion of direct and interactive marketing techniques, customer data analysis, and ethics in Marketing.". g2. Book.…

Condizione: New.

Hardcover. Condizione: New. Condizione sovraccoperta: New. 1st Edition. New copy.

Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:8448231074.…

Paperback. Condizione: New.

Paperback. Condizione: Good. pp. 84 / Geïllustreerd / Illustrated / Illustré / Illustriert English.

Condizione: As New. Unread book in perfect condition.

Hardback. Condizione: New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.…

Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN.

Condizione: New.

Condizione: New. In English.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New.

Rústica. Condizione: New. Condizione sovraccoperta: Nuevo. LIBRO.