Lieven theo (58 risultati)

Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

23,5 x 15,5 cm. Condizione: Sehr gut. 1. Auflage. 3 Blatt, 247 Seiten Mein Weg in die Unabhängigkeit. - Hardcover, original Pappeinband in sehr gutem Zustand, innen wie außen. Bitte beachten Sie unsere Bilder. B15-04-01E Sprache: Deutsch Gewicht in Gramm: 518.

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Broché. Condizione: Bon état. in-8 Description :192 pp. Rayures sur la couverture. Langue : français Nb de volumes : 1.

Hardcover. Condizione: Very Good. 1st Edition. Hardcover, xx + 265 pages, NOT ex-library. Missing the front blank endpaper (neatly removed). Book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Issued without a dust jacket. -- The book explores how assigning human-like masculine and feminine characteristics to brands can significantly drive and increase brand equity on a global scale. Lieven argues that brand gender - comprising only the two dimensions of masculinity and femininity - is a simpler and more universally applicable metric than traditional, complex brand personality models. The Gender-Equity Link: The author presents evidence that brands with low scores in both masculine and feminine traits have the lowest equity. Conversely, brands with high scores in both (androgynous brands) or high scores in one are perceived as stronger and more valuable. Measuring Brand Gender: The book utilises the scale developed by Grohmann (2009), measuring Masculine Brand Personality (MBP) through traits like adventurous, brave, and dominant, and Feminine Brand Personality (FBP) through traits like graceful, sensitive, and sweet. Global Findings: Based on a study of over 3,000 consumers across 10 countries, Lieven demonstrates that these gender perceptions are consistent across cultures, though their impact varies: masculine brands often perform better in individualistic countries (e.g., USA), while feminine brands see higher equity in collectivistic ones. Key Strategic Insights: - The Power of Androgyny: One of the book's pioneering contributions is the finding that androgynous brands - those possessing strong masculine and feminine traits simultaneously (e.g., Apple, Disney, or Nike) - generate the highest brand equity of all. - Design as a Signal: Lieven explains how brand design elements can be used to "sex-type" a brand. For example, angular logos and back-vowel brand names (e.g., "O" or "U") enhance masculinity, while rounder shapes and front vowels (e.g., "I" or "E") signal femininity. - Managerial Guidance: The book serves as a practitioner's guide, recommending that managers avoid letting their brands become "undifferentiated" (low in both gender dimensions), as this is highly negatively correlated with brand equity.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.…

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Brand New. reprint edition. 265 pages. 8.27x5.83x0.65 inches. In Stock.

Condizione: New. In English.

Condizione: New.

Condizione: New.

Condizione: New. 2017. 1st ed. 2018. hardcover. . . . . .

Condizione: As New. Unread book in perfect condition.

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.…

Condizione: New. 2017. 1st ed. 2018. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Condizione: Brand New. 265 pages. 8.25x6.00x0.75 inches. In Stock.

Leather / fine binding. Condizione: New. &Uumlber den AutorArie van der Kooij, Ph.D. (1978), Utrecht, is Professor of Old Testament Studies at Leiden University. He has published in particular on the ancient versions of the Old Testament including The Oracle of Tyre.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New. In English.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: New. In German.

Paperback. Condizione: Brand New. 2010 edition. 390 pages. German language. 9.45x6.61x0.94 inches. In Stock.

Condizione: New.