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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
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Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives
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Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives
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Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives
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Business and Social Media in the Middle East
Lingua: Inglese
Editore: Springer International Publishing Jun 2020, 2020
ISBN 10: 3030459594 ISBN 13: 9783030459598
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware -This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region's culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media. 212 pp. Englisch.
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Business and Social Media in the Middle East
Lingua: Inglese
Editore: Springer International Publishing, 2020
ISBN 10: 3030459594 ISBN 13: 9783030459598
EUR 137,26
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Books Puddle, New York, NY, U.S.A.
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Books Puddle, New York, NY, U.S.A.
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Condizione: New. 1st ed. 2020 edition NO-PA16APR2015-KAP.
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Business and Social Media in the Middle East | Strategies, Best Practices and Perspectives
Lingua: Inglese
Editore: Springer Nature Switzerland, 2021
ISBN 10: 3030459624 ISBN 13: 9783030459628
EUR 140,00
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Business and Social Media in the Middle East | Strategies, Best Practices and Perspectives | Nehme Azoury (u. a.) | Taschenbuch | xxvii | Englisch | 2021 | Springer Nature Switzerland | EAN 9783030459628 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives
Lingua: Inglese
Editore: Springer International Publishing, 2021
ISBN 10: 3030459624 ISBN 13: 9783030459628
EUR 160,49
Spedizione EUR 61,41
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region's culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media.
-
Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives
Lingua: Inglese
Editore: Springer International Publishing, 2020
ISBN 10: 3030459594 ISBN 13: 9783030459598
EUR 160,49
Spedizione EUR 61,97
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region's culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media.
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Aggiungi al carrelloCondizione: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Kennys Bookstore, Olney, MD, U.S.A.
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Revaluation Books, Exeter, Regno Unito
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EUR 229,12
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Aggiungi al carrelloPaperback. Condizione: Brand New. 211 pages. 8.26x5.82x0.49 inches. In Stock.
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloHardcover. Condizione: Brand New. 184 pages. 8.50x6.00x0.75 inches. In Stock.
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Mispah books, Redhill, SURRE, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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University Image & its Relationship to Student Satisfaction & Loyalty
Lingua: Inglese
Editore: Éditions Universitaires Européennes Aug 2016, 2016
ISBN 10: 3639683838 ISBN 13: 9783639683837
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on studying the university image from the perspective of students with the aim of explaining the different components of image and attributes of student satisfaction. We investigated the relationships between the different components of the university image and to what extent they may affect the students¿ satisfaction. Hypotheses were drawn setting the relationships between university image, student interaction and student perceived value on one side and their effect on student satisfaction and loyalty. The investigation was carried out on a sample size of 763 students studying at private business schools in 6 countries in the Middle Eastern region. The results of the empirical work demonstrate that student interaction is very important in building belongingness and affiliation to the university. Additionally, findings showed that student loyalty is a consequence of satisfaction, positive university image and positive perceived added-value upon course achievement. The results also revealed that student satisfaction is highly influenced by positive university image and student perceived value. 292 pp. Englisch.
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University Image & its Relationship to Student Satisfaction & Loyalty
Lingua: Inglese
Editore: Éditions universitaires européennes, 2016
ISBN 10: 3639683838 ISBN 13: 9783639683837
EUR 60,36
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Daou LindosHolder of a PhD in Marketing from USEK,Lindos Daou is an Assistant Professor lecturing in Marketing and Management at the Faculty of Business at USEK.Besides teaching, Dr.Daou is also a researcher and member of the CIRAME .
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Business and Social Media in the Middle (eng)
Da: Brook Bookstore On Demand, Napoli, NA, Italia
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EUR 126,26
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Business and Social Media in the Middle (eng)
Da: Brook Bookstore On Demand, Napoli, NA, Italia
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EUR 126,26
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Aggiungi al carrelloCondizione: new. Questo è un articolo print on demand.
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University Image & its Relationship to Student Satisfaction & Loyalty
Lingua: Inglese
Editore: Éditions universitaires européennes, 2016
ISBN 10: 3639683838 ISBN 13: 9783639683837
EUR 62,65
Spedizione EUR 70,00
Spedito da Germania a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. University Image & its Relationship to Student Satisfaction & Loyalty | Lindos Daou | Taschenbuch | Englisch | 2016 | Éditions universitaires européennes | EAN 9783639683837 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.
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University Image & its Relationship to Student Satisfaction & Loyalty
Lingua: Inglese
Editore: Éditions Universitaires Européennes Aug 2016, 2016
ISBN 10: 3639683838 ISBN 13: 9783639683837
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
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EUR 74,90
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on studying the university image from the perspective of students with the aim of explaining the different components of image and attributes of student satisfaction. We investigated the relationships between the different components of the university image and to what extent they may affect the students¿ satisfaction. Hypotheses were drawn setting the relationships between university image, student interaction and student perceived value on one side and their effect on student satisfaction and loyalty. The investigation was carried out on a sample size of 763 students studying at private business schools in 6 countries in the Middle Eastern region. The results of the empirical work demonstrate that student interaction is very important in building belongingness and affiliation to the university. Additionally, findings showed that student loyalty is a consequence of satisfaction, positive university image and positive perceived added-value upon course achievement. The results also revealed that student satisfaction is highly influenced by positive university image and student perceived value.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 292 pp. Englisch.
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University Image & its Relationship to Student Satisfaction & Loyalty
Lingua: Inglese
Editore: Éditions Universitaires Européennes, 2016
ISBN 10: 3639683838 ISBN 13: 9783639683837
EUR 74,90
Spedizione EUR 62,27
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book focuses on studying the university image from the perspective of students with the aim of explaining the different components of image and attributes of student satisfaction. We investigated the relationships between the different components of the university image and to what extent they may affect the students¿ satisfaction. Hypotheses were drawn setting the relationships between university image, student interaction and student perceived value on one side and their effect on student satisfaction and loyalty. The investigation was carried out on a sample size of 763 students studying at private business schools in 6 countries in the Middle Eastern region. The results of the empirical work demonstrate that student interaction is very important in building belongingness and affiliation to the university. Additionally, findings showed that student loyalty is a consequence of satisfaction, positive university image and positive perceived added-value upon course achievement. The results also revealed that student satisfaction is highly influenced by positive university image and student perceived value.
-
Business and Social Media in the Middle East
Lingua: Inglese
Editore: Springer International Publishing Jun 2021, 2021
ISBN 10: 3030459624 ISBN 13: 9783030459628
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
EUR 160,49
Spedizione EUR 23,00
Spedito da Germania a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book discusses the effectiveness of Western organizations' social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region's culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media. 212 pp. Englisch.
-
Business and Social Media in the Middle East
Lingua: Inglese
Editore: Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2021
ISBN 10: 3030459624 ISBN 13: 9783030459628
EUR 137,26
Spedizione EUR 48,99
Spedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book discusses the effectiveness of Western organizations social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and t.
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Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Da: Majestic Books, Hounslow, Regno Unito
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EUR 196,79
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