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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPrices, Columbia, MD, U.S.A.
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPrices, Columbia, MD, U.S.A.
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Place Branding and Marketing from a Policy Perspective (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: California Books, Miami, FL, U.S.A.
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Majestic Books, Hounslow, Regno Unito
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPricesUK, Woodford Green, Regno Unito
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EUR 58,58
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Place Branding and Marketing from a Policy Perspective
Libro 39 di 60: Routledge Studies in MarketingDa: PBShop.store UK, Fairford, GLOS, Regno Unito
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPricesUK, Woodford Green, Regno Unito
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Books Puddle, New York, NY, U.S.A.
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Biblios, Frankfurt am main, HESSE, Germania
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 352 pages. 9.18x6.12x9.21 inches. In Stock.
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Kennys Bookstore, Olney, MD, U.S.A.
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Place Branding and Marketing from a Policy Perspective
Libro 39 di 60: Routledge Studies in MarketingEUR 70,09
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPricesUK, Woodford Green, Regno Unito
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPrices, Columbia, MD, U.S.A.
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPricesUK, Woodford Green, Regno Unito
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EUR 162,64
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: GreatBookPrices, Columbia, MD, U.S.A.
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Place Branding and Marketing from a Policy Perspective (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Ria Christie Collections, Uxbridge, Regno Unito
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EUR 221,48
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Place Branding and Marketing from a Policy Perspective (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Majestic Books, Hounslow, Regno Unito
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Place Branding and Marketing from a Policy Perspective (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Books Puddle, New York, NY, U.S.A.
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Condizione: New. 1st edition NO-PA16APR2015-KAP.
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: THE SAINT BOOKSTORE, Southport, Regno Unito
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingDa: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloHardcover. Condizione: Brand New. 392 pages. 9.19x6.13x0.99 inches. In Stock.
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places (Routledge Studies in Marketing)
Libro 39 di 60: Routledge Studies in MarketingDa: Kennys Bookstore, Olney, MD, U.S.A.
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Place Branding and Marketing from a Policy Perspective (Paperback)
Libro 39 di 60: Routledge Studies in MarketingLingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
ISBN 10: 1032260351 ISBN 13: 9781032260358
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condizione: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Place Branding and Marketing from a Policy Perspective (Paperback)
Libro 39 di 60: Routledge Studies in MarketingLingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
ISBN 10: 1032260351 ISBN 13: 9781032260358
Da: CitiRetail, Stevenage, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 58,59
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Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Place Branding and Marketing from a Policy Perspective (Paperback)
Libro 39 di 60: Routledge Studies in MarketingLingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
ISBN 10: 1032260351 ISBN 13: 9781032260358
Da: AussieBookSeller, Truganina, VIC, Australia
Valutazione del venditore 5 su 5 stelle
EUR 111,04
Spedizione EUR 32,36
Spedito da Australia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literaturewhich lacks in-depth and critical analysisand technical academic literaturewhich tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools.Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Place Branding and Marketing from a Policy Perspective | Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingEUR 76,20
Spedizione EUR 70,00
Spedito da Germania a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Place Branding and Marketing from a Policy Perspective | Building Effective Strategies for Places | Vincent Mabillard (u. a.) | Taschenbuch | Englisch | 2025 | Routledge | EAN 9781032260358 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Libro 39 di 60: Routledge Studies in MarketingEUR 91,00
Spedizione EUR 62,69
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
