Editore: Vilyams, 2002
ISBN 10: 5845903572 ISBN 13: 9785845903570
Da: ISIA Media Verlag UG | Bukinist, Leipzig, Germania
EUR 16,72
Quantità: 1 disponibili
Aggiungi al carrelloHardcover/Hardback. Condizione: Good. Predlagaemaya vashemu vnimaniyu kniga ispolzuetsya v kachestve bazovogo uchebnika po marketingovym issledovaniyam bolee chem v 100 universitetakh SShA. Ona otrazhaet vse sovremennye tendentsii v mezhdunarodnom marketinge, etike provedeniya marketingovykh issledovanij, ispolzovanii Internet i kompyuterov. Kniga nasyshchena diagrammami, tablitsami, grafikami, illyustratsiyami i primerami, pomogayushchimi v obyasnenii osnovnykh problem, kotorye prikhoditsya reshat pri provedenii marketingovykh issledovanij. Vsestoronnij okhvat materiala, glubina i shirota obsuzhdaemykh tem delayut etu knigu odinakovo umestnoj i v studencheskoj auditorii, i na rabochem stole issledovatelya-praktika.