Manfred bruhn peter rohlmann (31 risultati)

Condizione: New.

Paperback. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New. 1st ed. 2023. This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.The contentSports marketing at the centre of different marketsBasics of sports marketingPerformance aspects in sports marketingPrices and contracts in sports marketingCommunication issues in sports marketingDistribution channels in sports marketingPerspectives of sport - opportunities and risks in sports marketing.…

Condizione: New.

Condizione: New. In English.

Paperback. Condizione: Brand New. 95 pages. 9.45x6.61x0.24 inches. In Stock.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 1st ed. 2023 edition NO-PA16APR2015-KAP.

Paperback. Condizione: Brand New. 95 pages. 9.45x6.61x0.24 inches. In Stock.

Kartoniert / Broschiert. Condizione: New. This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly profess.

Paperback. Condizione: New. 1st ed. 2023. This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.The contentSports marketing at the centre of different marketsBasics of sports marketingPerformance aspects in sports marketingPrices and contracts in sports marketingCommunication issues in sports marketingDistribution channels in sports marketingPerspectives of sport - opportunities and risks in sports marketing.…

Condizione: New.

Condizione: New.

Condizione: New. 2024th edition NO-PA16APR2015-KAP.

Condizione: New. 1. Aufl. 2022 edition NO-PA16APR2015-KAP.

Condizione: New. Dieses Buch liefert die grundlegenden Kenntnisse ( Basics ) fuer ein professionelles Sportmarketing und gibt Anregungen fuer die Managementpraxis. Im Zuge der gesellschaftlichen und wirtschaftlichen Entwicklung ist das Sportmarketing aus rudimentaeren Anfaengen.

Condizione: New. Liefert grundlegende Kenntnisse ( Basics ) fuer eine Professionalisierung des SportsponsoringSkizziert die Besonderheiten, Strategiefindungen und Einsatz von Marketinginstrumenten im SportsponsoringZahlreiche Beispiele und Praxisanregungen f.

Condizione: New. 1. Aufl. 2024 edition NO-PA16APR2015-KAP.

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with it.…

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Condizione: New. Print on Demand.