marder eric (39 risultati)

Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condizione: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condizione: Very Good. 1 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.

Soft cover. Condizione: Very Good. Very good condition. Minimal wear. Clean and all intact. No writing or marking. Not Ex-Library.

hardcover. Condizione: New.

Paperback. Condizione: New. New Hardcover! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from warehouse, sealed in plastic, exact artwork as listed,

Hardcover. Condizione: As New. Condizione sovraccoperta: Very Good. 1st Edition. Number line complete 10 9 8 7 6 5 4 3 2 1 -- the first printing. Integrated Offers (Prices testing, concept testing, product testing); The Structure of Choice; Synthesized Offers (including Brand Positioning); Message Delivery. Sales, Marketing. 448 pp. including Index. Reduced from $17.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Soft cover. Condizione: Fine. Mark Texeira, Randy Queen, Chance Wolf, Rob Schwager, Tim Vigil, Norm Breyfogle, Jae Lee, Mike Allred, Brad Foster, Walter McDaniel, Matt Banning, Shawn McManus, Brian Murray, Chris Ivy, Larry Marder, Marat Mychaels, Danny Miki, Eric Vincent, & Others (illustratore). ShadowHawk Gallery One-Shot Comic featuring a gallery of ShadowHawk artwork by some of comics? greatest artists! The ShadowHawk Gallery features ?Shadowhawk? Pin-Up Art drawn by: Mark Texeira, Randy Queen, Chance Wolf & Rob Schwager, Tim Vigil, Norm Breyfogle, Jae Lee & Rob Schwager, Mike Allred & Todd Broeker, Brad W. Foster & Rob Schwager, Walter McDaniel & Matt Banning, Shawn McManus, Brian Murray w/ Chris Ivy & Todd Broeker, Larry Marder, Marat Mychaels w/ Danny Miki & Rob Schwager, Eric Vincent, Jordan Raskin & Rob Schwager, Jim Valentino & Chance Wolf, Malcom Davis, Chris Wozniak & Todd Broeker, Javier Saltares & Javier Saltares, Dale Keown, Nelson DeCastro & Todd Broeker, Larry Stroman & Rob Schwager, Russell Weeks, Sam Kieth & Rob Schwager, Walter McDaniel & Danny Miki. AND as an added bonus? a six-page original ShadowHawk story appears at the back of the book. The short story bridges the gap between the story arcs: "Through the Past Darkly" and "The Monster Within". ShadowHawk contemplates his future as ShadowHawk when Phoebe, a mysterious voice, speaks out to him. She says that she is from Gideon Trencher and that she wants to help. ShadowHawk exclaims, ?Trencher? That jerk almost killed me.? And Phoebe says, ?Where would you go to find a cure? And what would you do?? ShadowHawk replies, ?Anywhere ? Anything!? Then Phoebe asks for ShadowHawk?s trust? One-Shot Comic is bagged & triple boarded and will be carefully / securely packaged then shipped via USPS Priority Mail to insure that it arrives to you perfectly and quickly. One-Shot Comic is in Very Fine condition. Very Nice!! Please See Scans!!

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Hard Cover. Condizione: Fine. Condizione sovraccoperta: Fine. First Edition. 448 pages. Book and Jacket appear to have hardly been read and are both in Fine condition throughout.

Condizione: New.

Hardcover. Condizione: new. Hardcover. How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive "laws" of customer choice. Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation, the relative role of product and image, and advertising effectiveness will make this book required reading for the entire marketing community.Of special interest to social scientists and survey research practitioners will be Marder's powerful research designs and techniques, including the unbounded write-in scale for measuring desirability (attitude) and his methodological analyses of the relationships among beliefs (perceptions), desires, choice, and behavior. In the Preface, he writes: "At the core of the theory are three laws of choice behavior the Law of Congruence, the Law of Primacy, and the Law of Persistence. These laws are both general and self-evident. At first glance, they are so self-evident that you might say: 'I have known this all along.' My reply is: 'Of course you have known it all along. But there is a difference between knowing and knowing, between the passive knowing that allows us to persist in actions that are inconsistent with what we know, and the active knowing that helps us change the way we do things.' I believe that knowing the laws of choice behavior-really knowing them -- changes the way we do things. My crass but stringent criterion has been that a good theory should enable someone equipped with it to make more money than someone who isn't. I believe my theory has passed this test." Using data collected by firms such as Hewlett-Packard, the author here develops new theories of pricing, optimal marketing tactics, product evaluation, the relative role of product and image and the effectiveness of advertising. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Condizione: New. Print on Demand.

Condizione: New. In.

Paperback. Condizione: new. Paperback. In the biblical book of Exodus Moses comes across a great sight in the desert: a bush that burns and is not consumed. When Moses turns aside to see this strange sight, God speaks to him from the burning bush. Marder uses this parable to frame his belief that we must give our full attention to life's powerful and seemingly inexplicable events and learn what truth they might reveal. "No, I have no use for religion," Marder writes. "But I do use the word God. I use it mockingly, but I use it. I use it to talk about the residual. When everything we know has been counted, there remains that which we do not and cannot ever know, that which is left over, the residual. Today I am down to a single dogma: "Whichever way it is that the world is, it isn't the way we think it is." Marder's stories examine questions of morality and redemption. A beloved father wrestles with declining faculties. A marriage dissolves after thirty-five years. A child dies. Viewing "God" as a metaphor for ancient mysteries, Marder contemplates love and loss, uncovering meaning in his most troubling experiences. Each chapter of Turning Aside to See charts Marder's quest for a deeper understanding of our duty to nature, to others, and to ourselves. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardcover. Condizione: New.

Hardcover. Condizione: Brand New. 448 pages. 9.75x6.75x1.25 inches. In Stock.

Condizione: Very good.

Condizione: New. Using data collected by firms such as Hewlett-Packard, the author here develops new theories of pricing, optimal marketing tactics, product evaluation, the relative role of product and image and the effectiveness of advertising.&Uumlber den Autor.

Buch. Condizione: Neu. Neuware - How do customers decide what products and brands to buy With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive 'laws' of customer choice.Now, in this much-anticipated major work, Eric Marder reveals how universal patterns in survey responses lead not only to general principles in marketing but to empirically verifiable laws of human nature itself. Drawing on forty years of applying his pioneering experimental design techniques to marketing research surveys, Marder presents a global theory of choice behavior, supported by original data reported here for the first time from thousands of massive real-life experiments based on millions of interviews. His dramatic findings about pricing, optimal marketing tactics, product evaluation, the relative role of product and image, and advertising effectiveness will make this book required reading for the entire marketing community. Of special interest to social scientists and survey research practitioners will be Marder's powerful research designs and techniques, including the unbounded write-in scale for measuring desirability (attitude) and his methodological analyses of the relationships among beliefs (perceptions), desires, choice, and behavior.In the Preface, he writes: 'At the core of the theory are three laws of choice behavior the Law of Congruence, the Law of Primacy, and the Law of Persistence. These laws are both general and self-evident. At first glance, they are so self-evident that you might say: 'I have known this all along.' My reply is: 'Of course you have known it all along. But there is a difference between knowing and knowing, between the passive knowing that allows us to persist in actions that are inconsistent with what we know, and the active knowing that helps us change the way we do things.' I believe that knowing the laws of choice behavior-really knowing them -- changes the way we do things. My crass but stringent criterion has been that a good theory should enable someone equipped with it to make more money than someone who isn't. I believe my theory has passed this test.'.

Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.