Marty neumeier (348 risultati)

Paperback. Condizione: Fair. Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management?design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls ?knowing? and ?doing.? Yet in today?s innovation-driven marketplace, managers need to insert a middle step, called ?making.? Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn?t exist before. The reader is challenged to consider the author?s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier?s ?whiteboard? series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 ?wicked problems? that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the ?organic drivetrain? of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today can?t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer ?decide? the way forward. Today we have to ?design? the way forward?or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.…

Paperback. Condizione: Good. Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management?design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls ?knowing? and ?doing.? Yet in today?s innovation-driven marketplace, managers need to insert a middle step, called ?making.? Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn?t exist before. The reader is challenged to consider the author?s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier?s ?whiteboard? series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 ?wicked problems? that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the ?organic drivetrain? of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today can?t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer ?decide? the way forward. Today we have to ?design? the way forward?or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.…

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Good.

Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Condizione: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Acceptable. Contains some, or all, of the following: highlights, notes, and underlining. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

Paperback. Condizione: Fair. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. …

Paperback. Condizione: Good. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. …

Paperback. Condizione: Very Good. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.…

Paperback. Condizione: Fair. Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management?design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls ?knowing? and ?doing.? Yet in today?s innovation-driven marketplace, managers need to insert a middle step, called ?making.? Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn?t exist before. The reader is challenged to consider the author?s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier?s ?whiteboard? series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 ?wicked problems? that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the ?organic drivetrain? of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today can?t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer ?decide? the way forward. Today we have to ?design? the way forward?or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.…

Paperback. Condizione: Good. Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management?design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls ?knowing? and ?doing.? Yet in today?s innovation-driven marketplace, managers need to insert a middle step, called ?making.? Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn?t exist before. The reader is challenged to consider the author?s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier?s ?whiteboard? series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 ?wicked problems? that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the ?organic drivetrain? of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today can?t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer ?decide? the way forward. Today we have to ?design? the way forward?or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.…

Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.