Masum iqbal (8 risultati)
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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EUR 76,54
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Condizione: New. pp. 68.
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Da: preigu, Osnabrück, Germaniapreigu
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EUR 43,35
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Taschenbuch. Condizione: Neu. Consumer Attitudes towards Customized Marketing | Prospects and Possibilities in Bangladesh | Masum Iqbal (u. a.) | Taschenbuch | 68 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846531563 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Os…nabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Da: Mispah books, Redhill, SURRE, Regno UnitoMispah books
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EUR 180,74
EUR 29,25 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
paperback. Condizione: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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- Print on Demand
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 49,00
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing one size fits all does not apply. Customized marketing or mass customization is such an important strategic ap…proach whereby elements of the marketing mix are individualized for each customer. This monograph deals with two empirical studies in which 300 Bangladeshi consumers living in Dhaka city were interviewed regarding their experiences with and attitudes toward mass customized products. The major findings were that attitudes towards customized marketing are being gradually positive. Nearly half of the respondents reported buying a personalized product and these buyers were very satisfied with their purchases. The most likely buyers of this type of product tend to be well educated consumers, younger, and higher than average income levels. Our findings suggest that there is a market for all kinds of personalized products in Bangladesh. Marketers should target downscale consumers with strategies designed to change negative attitudes before sales are made. 68 pp. Englisch.
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- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 76,66
EUR 7,60 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand pp. 68 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 79,07
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND pp. 68.
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Da: moluna, Greven, Germaniamoluna
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EUR 41,05
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Iqbal Masumis serving as the Head of the Dept. of Business Administration in the Faculty of Business and Economics at Daffodil Int l University. He has an MBA from the University of Rajshahi and got 12… articles published. Md. Shibli .
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 49,00
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing 'one size fits all' does not apply. 'Customized marketing' or 'mass customization' is such an important strategic…approach whereby elements of the marketing mix are individualized for each customer. This monograph deals with two empirical studies in which 300 Bangladeshi consumers living in Dhaka city were interviewed regarding their experiences with and attitudes toward mass customized products. The major findings were that attitudes towards customized marketing are being gradually positive. Nearly half of the respondents reported buying a personalized product and these buyers were very satisfied with their purchases. The most likely buyers of this type of product tend to be well educated consumers, younger, and higher than average income levels. Our findings suggest that there is a market for all kinds of personalized products in Bangladesh. Marketers should target downscale consumers with strategies designed to change negative attitudes before sales are made.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 68 pp. Englisch.
