Mathayo mkumbo (6 risultati)

Taschenbuch. Condizione: Neu. Impact of advertising as a strategic tool for growth of brand equity | To study the contribution of advertising on the growth of brand equity in Tanzania Telecommunication Market | Mathayo Mkumbo | Taschenbuch | 72 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783843359238 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to Mwanza branch Tanzania. The specific objectives were:- 1) To study the contribution of advertising on the growth of TTCL brand equity 2) To find out by ranking the position of the organization's brand equity in the Tanzanian market 3) To find out the advertising effort made by company 4) To identify the strength and the weakness of the organization in advertising as a strategic tool for the growth of brand equity. The research design was a case study.The data were collected by using interviewing and mail questionnaire. The findings shows that, majority of the respondents acknowledged on advantage of using TTCL's products over other local operators because it has got a low running cost. The advertising campaign conducted by TTCL does not strategically advertise to build brand equity. The study recommended that, the TTCL should advertise strategically in order to build up their brand equity. The Company should also train its staff on customer care because today's customers are becoming harder to please. 72 pp. Englisch.…

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to Mwanza branch Tanzania. The specific objectives were:- 1) To study the contribution of advertising on the growth of TTCL brand equity 2) To find out by ranking the position of the organization's brand equity in the Tanzanian market 3) To find out the advertising effort made by company 4) To identify the strength and the weakness of the organization in advertising as a strategic tool for the growth of brand equity. The research design was a case study.The data were collected by using interviewing and mail questionnaire. The findings shows that, majority of the respondents acknowledged on advantage of using TTCL's products over other local operators because it has got a low running cost. The advertising campaign conducted by TTCL does not strategically advertise to build brand equity. The study recommended that, the TTCL should advertise strategically in order to build up their brand equity. The Company should also train its staff on customer care because today's customers are becoming harder to please.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mkumbo MathayoCulture: Born in 1974 in Singinda region Education: 1995 o- Level Studies at Ruvu Secondary School. 1999 A- Level at St. Anthony Secondary School 2000-2003 BSc. Wildlife Management at Sokoine University of Agriculture.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to Mwanza branch Tanzania. The specific objectives were:- 1) To study the contribution of advertising on the growth of TTCL brand equity 2) To find out by ranking the position of the organization's brand equity in the Tanzanian market 3) To find out the advertising effort made by company 4) To identify the strength and the weakness of the organization in advertising as a strategic tool for the growth of brand equity. The research design was a case study.The data were collected by using interviewing and mail questionnaire. The findings shows that, majority of the respondents acknowledged on advantage of using TTCL's products over other local operators because it has got a low running cost. The advertising campaign conducted by TTCL does not strategically advertise to build brand equity. The study recommended that, the TTCL should advertise strategically in order to build up their brand equity. The Company should also train its staff on customer care because today's customers are becoming harder to please.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 72 pp. Englisch.…