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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2015 in the subject Business economics - Operations Research, grade: 70.00/100.00, University of Strathclyde (Strathclyde Business School), course: MSc Business Analysis and Consulting, language: English, abstract: In this scientific essay, the three service operations online fashion retailing, retail banking, and management consulting are compared against the background of both Silvestro et al.'s (1992) service classification model and Heskett et al.'s (1994) service profit chain model. At the end, a critical analysis as to whether the classification of the service operations according to Silvestro et al.'s model explains and justifies the findings in the context of Heskett et al.'s model is conducted. …

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2015 in the subject Business economics - Operations Research, grade: 74.00/100.00, University of Strathclyde (Strathclyde Business School), course: Foundations of Operational Research and Business Analysis, language: English, abstract: This essay is concerned with a Fuzzy Attractiveness of Market Entry (FAME) model, devel-oped for the Bulgarian winery Vinprom Svishtov (VS). VS had to decide whether to expand two of its wines, a cabernet sauvignon and a chardonnay, into either a regional or a national market (Shipley et al., 2013). The model's purpose was to assist VS's management in deciding whether the firm should expand two wines into a regional or a national market. The success of the modelling exercise discussed in this essay can be assessed from two per-spectives. The first perspective relates to the question whether the model generated satisfactory results given the problem VS faced. The second perspective focuses on potential learning process on the part of VS's management, stimulated through the modelling exercise.…

Taschenbuch. Condizione: Neu. Neuware - Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 85.00/100.00, University of Strathclyde (Department of Management Science), course: Strategy Modelling & Management, language: English, abstract: This paper comprises a stakeholder grid and a competence map for the Spanish fashion retailer Zara, as well as a chapter including strategic recommendations based on both the two maps and additional insights gained through an extensive literature review. By using both a stakeholder grid and a competence map, strategic issues related to Zara are analysed both from an external and from an internal perspective. Moreover, the paper includes comments on the process of developing the stakeholder grid and the competence map, and may thus help prospective users of these tools apply them appropriately. …

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2013 in the subject Business economics - Controlling, grade: 1,3, University of Münster (Institut für Unternehmensrechnung und -besteuerung), course: INTOP-Seminar, language: English, abstract: Hans B. Thorelli, Robert L. Graves and Lloyd T. Howells, the initial developers of INTOP, put strong emphasis on the 'ubiquity of entrepreneurial opportunities and decision situations' that INTOP participants have to cope with. Against this complex background, this paper aims at showing how strategic and operative controlling instruments can be used to structure information and thus to provide support in both strategic and operative decision situations.The underlying understanding of controlling in this paper is based on Robert J. Mockler's concept of management control as 'a systematic effort by business management to compare performance to predetermined standards, plans or objectives (.)'. According to Mockler, controlling begins with a firm's plans and expectations, which shape its objectives and standards. These objectives and standards are considered as preconditions for performance measurement.Given its aim, this paper is split into two parts. Chapter two deals with the strategic dimension of controlling. In 2.1, the structure of the radio industry is analysed using Porter's five forces. In 2.2, the results of this analysis are used to discuss an INTOP company's strategic alternatives, following the three generic strategies developed by Porter. 2.3 includes an exemplary operationalization of the strategy of cost leadership using Kaplan and Norton's Balanced Scorecard. In chapter three, controlling is seen from its operative perspective. In 3.1, it is shown how a multiple-stage margin accounting system can be used to improve decisions concerning product policy. In 3.2, a break-even analysis is used to determine the right timing for the implementation of a regional sales organisation.In order to provide an in-depth analysis of a specific industry, this paper solely deals with the INTOP radio industry. However, the instruments applied can also be used by firms that are engaged in the vacuum cleaner industry. Since more than one strategy can lay the foundations for success in INTOP, this paper shall not dictate one particular strategy that automatically leads to success. Instead, it provides an overview of alternative strategic approaches each of which can make, if implemented appropriately, INTOP participants succeed. The selection of instruments applied in this paper is not exhaustive. The instruments that are presented were selected because they can be used to handle problems that are of high importance in the specific context of INTOP. …

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2015 in the subject Business economics - Miscellaneous, grade: 80.00/100.00, University of Strathclyde (Strathclyde Business School), course: Performance Measurement & Management, language: English, abstract: In 2001, CNN euphorically described Zara as 'a Spanish success story' (CNN, 2001). Thirteen years later, Tobias Buck of The Financial Times called the Spanish fashion brand 'one of the most striking corporate success stories of recent years' (Buck, 2014). Having started as a small fashion store in A Coruña, Zara is now the flagship brand of Inditex, the biggest fashion retailer in the world. However, Zara's success is not cast in stone. Simon Irvin of Credit Suisse, criticising Inditex's recently lacklustre financial performance, noted that business models were not likely to remain brilliant forever, and that Zara's parent company were no exception to the rule (Buck, 2014). Having said that, numerous attempts have been made by competitors to copy Zara's successful business model and thereby eliminate the firm's competitive advantage. For instance, C&A purposefully hired away Inditex managers (The Economist, 2012), while Mango outpaced Zara in terms of sales in Spain, Zara's home market, by copying Zara's approach to manufacture the majority of its garments in nearby countries, as well as its product offering (Baigorri, 2013).In light of these developments, it is essential for Zara to measure its performance timely and carefully, and identify ways in which the firm's future performance, against the background of its business model, may be improved. The Balanced Scorecard (BSC) is the right tool to achieve this, as it translates a firm's strategic objectives and competitive demands into a coherent set of performance measures (Kaplan & Norton, 1993a). In particular, the BSC complements financial performance measures, usually reflecting past performance, with operational measures in the areas of customer satisfaction, internal processes, and a firm's innovation and improvement activities, all of which can be said to be drivers of future performance (Kaplan & Norton, 1992). …

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Taschenbuch. Condizione: Neu. Strategic Analysis of Zara | Marvin Mertens | Taschenbuch | 20 S. | Englisch | 2015 | GRIN Verlag | EAN 9783668000971 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,3, Westfälische Wilhelms-Universität Münster (Institut für Genossenschaftswesen), Veranstaltung: Seminar 'Unternehmenskooperationen: Aktuelle Fälle', Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, die Koalition von Nestlé und Fugeia auf Basis der Market Power-Theorie hinsichtlich ihrer Ausprägungsform, ihrer Vorteilhaftigkeit sowie ihrer Stabilität zu untersuchen und sie schließlich im Hinblick auf ihre Vorteilhaftigkeit und ihre Stabilität zu bewerten.Um die dafür notwendige theoretische Basis zu schaffen, werden zunächst die theoretischen Grundlagen der Market Power-Theorie, die im Wesentlichen auf dem Aufsatz 'Coalitions and Global Strategy' von Michael E. Porter und Mark B. Fuller basiert, dargestellt. Anschließend werden, um eine spätere Einordnung der Koalition von Nestlé und Fugeia zu ermöglichen, verschiedene in der Market Power-Theorie aufgeführte Ausprägungsformen einer Koalition dargestellt. Eine Vorstellung ausgewählter möglicher Vor- und Nachteile einer Koalition, die Porter und Fuller im Rahmen der Market Power-Theorie nennen, schließt den theoretischen Teil dieser Arbeit ab. Nach einer kurzen Charakterisierung von Nestlé und Fugeia wird ihre Koalition im praktischen Teil dieser Arbeit zunächst einer in der Market Power-Theorie angeführten Ausprägungsform zugeordnet. Im Anschluss werden die von Porter und Fuller genannten möglichen Vor- und Nachteile auf den vorliegenden Fall übertragen und diskutiert. Basierend auf der Bestimmung der Ausprägungsform sowie der möglichen Vor- und Nachteile wird als nächstes die Stabilität der Koalition diskutiert. Abschließend wird eine Bewertung der Koalition hinsichtlich ihrer Vorteilhaftigkeit und Stabilität vorgenommen.'Nahrung sei eure Medizin und Medizin soll eure Nahrung sein.' Dieses Zitat des griechischen Philosophen Hippokrates von Kos (um 400 vor Christus) ist sinnbildlich für das Geschäft mit Nahrungsmitteln, die einen gesundheitlichen Zusatznutzen versprechen, kurz: Functional Food. Functional Food, dessen Anteil am Gesamtmarkt für Nahrungsmittel im Jahr 2050 nach einer Prognose des Nahrungsmittelkonzerns Nestlé 50 Prozent betragen wird, wird zum Beispiel in Form von Becel, einer Margarine von Unilever, die den Cholesterinspiegel senken soll, oder Activia, einem angeblich verdauungsfördernden Joghurt von Danone, angeboten. Auch Brana Vita, ein Inhaltsstoff, der zur Anreicherung von Nahrungsmitteln benutzt wird, und sich positiv auf die Darmgesundheit auswirken soll, gehört zur Kategorie Functional Food. Im Jahr 2011 ging Fugeia, der Entwickler von Brana Vita, eine Koalition mit Nestlé ein.…

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Westfälische Wilhelms-Universität Münster (Institut für Genossenschaftswesen), Sprache: Deutsch, Abstract: 25 Milliarden US-Dollar. Diesen Wert, der Investoren bereits vor einer neuen Technologie-Blase warnen ließ, verzeichnete der US-amerikanische Microblogging-Dienst Twitter kurz nach seinem Börsengang. Es war jedoch nicht die bloße Höhe des Wertes, die Investoren erstaunen ließ. Vielmehr war es die Tatsache, dass Twitter zum Zeitpunkt des Börsenganges noch keinen einzigen US-Dollar Gewinn vorzuweisen hatte, die dafür verantwortlich war, dass sich viele Investoren in die Zeit der New Economy zurückversetzt fühlten.Ob die Warnungen der Investoren aus finanzwissenschaftlicher Sicht gerechtfertigt waren, soll an dieser Stelle nicht weiter erörtert werden. In jedem Fall verdeutlicht Twitters Börsenwert kurz nach der Erstemission die gestiegene Bedeutung sozialer Medien. Dies gilt auch für Deutschland. Einer Studie der BITKOM zufolge nutzten 2013 78 Prozent der Internetnutzer ein soziales Netzwerk. Auch der Deutschen Telekom ist die gestiegene Bedeutung sozialer Netzwerke offensichtlich nicht verborgen geblieben. Am 05.12.2013 gaben die Telekom und Twitter in einer gemeinsamen Pressemitteilung bekannt, dass sie eine strategische Partnerschaft eingehen.Diese strategische Partnerschaft soll in der vorliegenden Arbeit hinsichtlich ihrer Ziele, Ausgestaltungsmöglichkeiten und Ausgestaltungshindernisse untersucht werden. Hierzu werden zunächst im Rahmen einer marktorientierten Betrachtung die Ziele untersucht, welche die Telekom und Twitter mithilfe der Kooperation erreichen wollen. Danach werden diejenigen Ressourcen der Kooperationspartner untersucht, die zur Erreichung der zuvor analysierten Ziele eingesetzt werden können. Indem sowohl markt- als auch unternehmensbezogene Aspekte in die Analyse eingehen, wird der Notwendigkeit Rechnung getragen, sowohl externe als auch interne Faktoren im strategischen Management eines Unternehmens zu berücksichtigen. Im Anschluss werden konkrete Ausgestaltungsmöglichkeiten der Kooperation abgeleitet und analysiert, bevor im nächsten Schritt Aspekte untersucht werden, welche die Ausgestaltung der Kooperation behindern und somit die Zielerreichung gefährden können. Zuletzt werden Maßnahmen abgeleitet, die diesen negativen Einflussfaktoren entgegenwirken können. …

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 85.00/100.00, University of Strathclyde (Department of Management Science), course: Strategy Modelling & Management, language: English, abstract: This paper comprises a stakeholder grid and a competence map for the Spanish fashion retailer Zara, as well as a chapter including strategic recommendations based on both the two maps and additional insights gained through an extensive literature review. By using both a stakeholder grid and a competence map, strategic issues related to Zara are analysed both from an external and from an internal perspective. Moreover, the paper includes comments on the process of developing the stakeholder grid and the competence map, and may thus help prospective users of these tools apply them appropriately. 20 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Business economics - Operations Research, grade: 70.00/100.00, University of Strathclyde (Strathclyde Business School), course: MSc Business Analysis and Consulting, language: English, abstract: In this scientific essay, the three service operations online fashion retailing, retail banking, and management consulting are compared against the background of both Silvestro et al.'s (1992) service classification model and Heskett et al.'s (1994) service profit chain model. At the end, a critical analysis as to whether the classification of the service operations according to Silvestro et al.'s model explains and justifies the findings in the context of Heskett et al.'s model is conducted. 20 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Essay from the year 2015 in the subject Business economics - Operations Research, grade: 74.00/100.00, University of Strathclyde (Strathclyde Business School), course: Foundations of Operational Research and Business Analysis, language: English, abstract: This essay is concerned with a Fuzzy Attractiveness of Market Entry (FAME) model, devel-oped for the Bulgarian winery Vinprom Svishtov (VS). VS had to decide whether to expand two of its wines, a cabernet sauvignon and a chardonnay, into either a regional or a national market (Shipley et al., 2013). The model's purpose was to assist VS's management in deciding whether the firm should expand two wines into a regional or a national market. The success of the modelling exercise discussed in this essay can be assessed from two per-spectives. The first perspective relates to the question whether the model generated satisfactory results given the problem VS faced. The second perspective focuses on potential learning process on the part of VS's management, stimulated through the modelling exercise. 20 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 85.00/100.00, University of Strathclyde (Department of Management Science), course: Strategy Modelling & Management, language: English, abstract: This paper comprises a stakeholder grid and a competence map for the Spanish fashion retailer Zara, as well as a chapter including strategic recommendations based on both the two maps and additional insights gained through an extensive literature review. By using both a stakeholder grid and a competence map, strategic issues related to Zara are analysed both from an external and from an internal perspective. Moreover, the paper includes comments on the process of developing the stakeholder grid and the competence map, and may thus help prospective users of these tools apply them appropriately. 20 pp. Englisch. …

Condizione: Hervorragend. Zustand: Hervorragend | Seiten: 52 | Sprache: Deutsch | Produktart: Bücher | Bachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Universität Münster (Institut für Genossenschaftswesen), Sprache: Deutsch, Abstract: 25 Milliarden US-Dollar. Diesen Wert, der Investoren bereits vor einer neuen Technologie-Blase warnen ließ, verzeichnete der US-amerikanische Microblogging-Dienst Twitter kurz nach seinem Börsengang. Es war jedoch nicht die bloße Höhe des Wertes, die Investoren erstaunen ließ. Vielmehr war es die Tatsache, dass Twitter zum Zeitpunkt des Börsenganges noch keinen einzigen US-Dollar Gewinn vorzuweisen hatte, die dafür verantwortlich war, dass sich viele Investoren in die Zeit der New Economy zurückversetzt fühlten. Ob die Warnungen der Investoren aus finanzwissenschaftlicher Sicht gerechtfertigt waren, soll an dieser Stelle nicht weiter erörtert werden. In jedem Fall verdeutlicht Twitters Börsenwert kurz nach der Erstemission die gestiegene Bedeutung sozialer Medien. Dies gilt auch für Deutschland. Einer Studie der BITKOM zufolge nutzten 2013 78 Prozent der Internetnutzer ein soziales Netzwerk. Auch der Deutschen Telekom ist die gestiegene Bedeutung sozialer Netzwerke offensichtlich nicht verborgen geblieben. Am 05.12.2013 gaben die Telekom und Twitter in einer gemeinsamen Pressemitteilung bekannt, dass sie eine strategische Partnerschaft eingehen. Diese strategische Partnerschaft soll in der vorliegenden Arbeit hinsichtlich ihrer Ziele, Ausgestaltungsmöglichkeiten und Ausgestaltungshindernisse untersucht werden. Hierzu werden zunächst im Rahmen einer marktorientierten Betrachtung die Ziele untersucht, welche die Telekom und Twitter mithilfe der Kooperation erreichen wollen. Danach werden diejenigen Ressourcen der Kooperationspartner untersucht, die zur Erreichung der zuvor analysierten Ziele eingesetzt werden können. Indem sowohl markt- als auch unternehmensbezogene Aspekte in die Analyse eingehen, wird der Notwendigkeit Rechnung getragen, sowohl externe als auch interne Faktoren im strategischen Management eines Unternehmens zu berücksichtigen. Im Anschluss werden konkrete Ausgestaltungsmöglichkeiten der Kooperation abgeleitet und analysiert, bevor im nächsten Schritt Aspekte untersucht werden, welche die Ausgestaltung der Kooperation behindern und somit die Zielerreichung gefährden können. Zuletzt werden Maßnahmen abgeleitet, die diesen negativen Einflussfaktoren entgegenwirken können. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Business economics - Miscellaneous, grade: 80.00/100.00, University of Strathclyde (Strathclyde Business School), course: Performance Measurement & Management, language: English, abstract: In 2001, CNN euphorically described Zara as 'a Spanish success story' (CNN, 2001). Thirteen years later, Tobias Buck of The Financial Times called the Spanish fashion brand 'one of the most striking corporate success stories of recent years' (Buck, 2014). Having started as a small fashion store in A Coruña, Zara is now the flagship brand of Inditex, the biggest fashion retailer in the world. However, Zara's success is not cast in stone. Simon Irvin of Credit Suisse, criticising Inditex's recently lacklustre financial performance, noted that business models were not likely to remain brilliant forever, and that Zara's parent company were no exception to the rule (Buck, 2014). Having said that, numerous attempts have been made by competitors to copy Zara's successful business model and thereby eliminate the firm's competitive advantage. For instance, C&A purposefully hired away Inditex managers (The Economist, 2012), while Mango outpaced Zara in terms of sales in Spain, Zara's home market, by copying Zara's approach to manufacture the majority of its garments in nearby countries, as well as its product offering (Baigorri, 2013).In light of these developments, it is essential for Zara to measure its performance timely and carefully, and identify ways in which the firm's future performance, against the background of its business model, may be improved. The Balanced Scorecard (BSC) is the right tool to achieve this, as it translates a firm's strategic objectives and competitive demands into a coherent set of performance measures (Kaplan & Norton, 1993a). In particular, the BSC complements financial performance measures, usually reflecting past performance, with operational measures in the areas of customer satisfaction, internal processes, and a firm's innovation and improvement activities, all of which can be said to be drivers of future performance (Kaplan & Norton, 1992). 28 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2013 in the subject Business economics - Controlling, grade: 1,3, University of Münster (Institut für Unternehmensrechnung und -besteuerung), course: INTOP-Seminar, language: English, abstract: Hans B. Thorelli, Robert L. Graves and Lloyd T. Howells, the initial developers of INTOP, put strong emphasis on the 'ubiquity of entrepreneurial opportunities and decision situations' that INTOP participants have to cope with. Against this complex background, this paper aims at showing how strategic and operative controlling instruments can be used to structure information and thus to provide support in both strategic and operative decision situations.The underlying understanding of controlling in this paper is based on Robert J. Mockler's concept of management control as 'a systematic effort by business management to compare performance to predetermined standards, plans or objectives (.)'. According to Mockler, controlling begins with a firm's plans and expectations, which shape its objectives and standards. These objectives and standards are considered as preconditions for performance measurement.Given its aim, this paper is split into two parts. Chapter two deals with the strategic dimension of controlling. In 2.1, the structure of the radio industry is analysed using Porter's five forces. In 2.2, the results of this analysis are used to discuss an INTOP company's strategic alternatives, following the three generic strategies developed by Porter. 2.3 includes an exemplary operationalization of the strategy of cost leadership using Kaplan and Norton's Balanced Scorecard. In chapter three, controlling is seen from its operative perspective. In 3.1, it is shown how a multiple-stage margin accounting system can be used to improve decisions concerning product policy. In 3.2, a break-even analysis is used to determine the right timing for the implementation of a regional sales organisation.In order to provide an in-depth analysis of a specific industry, this paper solely deals with the INTOP radio industry. However, the instruments applied can also be used by firms that are engaged in the vacuum cleaner industry. Since more than one strategy can lay the foundations for success in INTOP, this paper shall not dictate one particular strategy that automatically leads to success. Instead, it provides an overview of alternative strategic approaches each of which can make, if implemented appropriately, INTOP participants succeed. The selection of instruments applied in this paper is not exhaustive. The instruments that are presented were selected because they can be used to handle problems that are of high importance in the specific context of INTOP. 28 pp. Englisch. …