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Visual Persuasion: The Role of Images in Advertising
Lingua: Inglese
Editore: SAGE Publications, Inc (edition 1), 1996
ISBN 10: 0803972466 ISBN 13: 9780803972469
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Visual Literacy : Image, Mind, and Reality
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Visual Literacy: Image, Mind, and Reality
Da: Goodwill, Brooklyn Park, MN, U.S.A.
Valutazione del venditore 4 su 5 stelle
Condizione: acceptable. There is some underlining through out the book. Cover Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
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Visual Literacy: Image, Mind, and Reality
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Visual Literacy: Image, Mind, and Reality
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Visual Persuasion : The Role of Images in Advertising
Lingua: Inglese
Editore: SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466 ISBN 13: 9780803972469
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Visual Persuasion : The Role of Images in Advertising
Lingua: Inglese
Editore: SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466 ISBN 13: 9780803972469
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Visual Persuasion : The Role of Images in Advertising
Lingua: Inglese
Editore: SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466 ISBN 13: 9780803972469
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Visual Persuasion: The Role of Images in Advertising
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Visual Persuasion: The Role of Images in Advertising
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Visual Persuasion: The Role of Images in Advertising
Da: Campus Bookstore, Denton, TX, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.
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Visual Literacy: Image, Mind, and Reality
Da: Bookshelfillers, Merchantville, NJ, U.S.A.
Valutazione del venditore 4 su 5 stelle
Soft Cover. Condizione: Very Good. Softcover, binding tight, pine intact, covers bright and glossy; approx. 12 of 208 pages have have penunderlining, otherwise very clean. Immediate shipping w/tracking included.
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Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Visual Literacy : Image, Mind, and Reality
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 5,59
Spedizione EUR 5,79
Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Visual Persuasion: The Role of Images in Advertising
Lingua: Inglese
Editore: SAGE Publications Inc, United States, Thousand Oaks, 1997
ISBN 10: 0803972466 ISBN 13: 9780803972469
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 6,66
Spedizione EUR 6,48
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. "Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field." --Sandra Moriarty, Professor University of Colorado "With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages." --Paul Martin Lester, Ph.D, Author of Visual Communication with Messages "A smartly reasoned and elegantly written treatment of visual argumentation authored by one of Americas most respected authorities on visual communication. " --James Lull The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Visual Persuasion : The Role of Images in Advertising
Lingua: Inglese
Editore: SAGE Publications, Incorporated, 1996
ISBN 10: 0803972466 ISBN 13: 9780803972469
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 8,82
Spedizione EUR 5,79
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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EUR 2,99
Spedizione EUR 15,74
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780803972469.
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EUR 4,77
Spedizione EUR 15,74
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:0813319374.
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Digital Media: Transformations in Human Communication
Da: suffolkbooks, Center moriches, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week!
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Softcover. Condizione: Good. Text has Marking, Cover Has Shelf, Edge and Corner Wear, Looks nice. 360 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0820478407. ISBN/EAN: 9780820478401. Pictures of this item not already displayed here available upon request. Inventory No: 1561062777.
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Studies in the Anthropology of Visual Communication, Volume 4, Number 1 (Spring 1977)
Editore: Society for the Anthropology of Visual Communication, Washington D.C., 1977
Da: Cat's Cradle Books, Archdale, NC, U.S.A.
Valutazione del venditore 5 su 5 stelle
Softcover. Stapled binding is sound. Pages clean, tanned. Wrappers have small amount of writing on front, handling wear, light overall tanning. ; Contents: Mead, Introduction to "Cultural Influence on Perception." Foerstel, Cultural influences on perception. Messaris and Pallenik, Attribution adn inference in the interpretation of candid and staged film events. Holaday, review of Hockings (ed.), Principles of visual anthropology. Ruby, discussion of Penn, Worlds in a small room. Notes and news. 11.0" tall; 64 pages. Good in No Dust Jacket dust jacket.
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EUR 17,73
Spedizione EUR 8,60
Spedito da Canada a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Used - Very Good.
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EUR 3,58
Spedizione EUR 15,74
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:
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Visual "literacy": Image, Mind, And Reality
Da: AproposBooks&Comics, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
Prima edizione
EUR 17,47
Spedizione EUR 17,31
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: Very Good. 1st Edition.
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EUR 22,50
Spedizione EUR 15,74
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780820478401.
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Visual Literacy: Image, Mind, & Reality
Editore: Westview Press 1994, 1994
Da: Hard to Find Books NZ (Internet) Ltd., Dunedin, OTAGO, Nuova Zelanda
Membro dell'associazione: IOBA
Valutazione del venditore 5 su 5 stelle
EUR 7,87
Spedizione EUR 17,44
Spedito da Nuova Zelanda a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSuper octavo softcover (VG+); all our specials have minimal description to keep listing them viable. They are at least reading copies, complete and in reasonable condition, but usually secondhand; frequently they are superior examples. Ordering more than one book will reduce your overall postage cost.
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Visual Persuasion: The Role of Images in Advertising
Da: Joe Orlik Books, Manchester, Regno Unito
Valutazione del venditore 5 su 5 stelle
Prima edizione
EUR 23,85
Spedizione EUR 17,36
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: Fine. No Jacket. 1st Edition. Book softcoverFirst Edition. illustrated in b&w throughout. pp296. Condition Fine, mild shelf wear.
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Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
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The Inclusive Vision
Libro 3 di 4: A Critical Introduction to Media and Communication TheoryLingua: Inglese
Editore: Peter Lang Inc., International Academic Publishers, 2018
ISBN 10: 1433146649 ISBN 13: 9781433146640
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 44,85
Spedizione EUR 4,82
Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Inclusive Vision : Essays in Honor of Larry Gross
Libro 3 di 4: A Critical Introduction to Media and Communication TheoryDa: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 48,78
Spedizione EUR 2,27
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
