EUR 7,93
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Aggiungi al carrelloPaperback. Condizione: Very Good. Marketing Graffiti: The View from the Street This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
EUR 7,93
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Aggiungi al carrelloPaperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Condizione: New. pp. 304 1st Edition.
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
EUR 40,31
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Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Condizione: New. pp. 304 2nd Edition.
EUR 52,34
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Aggiungi al carrelloCondizione: New. pp. 304.
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EUR 70,00
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Aggiungi al carrelloPaperback. Condizione: Brand New. 2nd edition. 336 pages. 9.50x7.25x0.75 inches. In Stock.
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Aggiungi al carrelloCondizione: New. Num Pages: 304 pages, 40 colour illustrations, 35 colour line drawings. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. . . 2017. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 150,69
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Aggiungi al carrelloCondizione: New. Num Pages: 304 pages, 40 colour illustrations, 35 colour line drawings. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. . . 2017. 2nd Edition. Paperback. . . . .
EUR 168,90
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Aggiungi al carrelloCondizione: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Da: Majestic Books, Hounslow, Regno Unito
EUR 39,33
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Aggiungi al carrelloCondizione: New. pp. 304 This item is printed on demand.
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 74,94
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 70,88
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Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 124,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing textbooks tackle the subject as a business function - i.e. how to 'do' marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers.By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know.Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life.This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics.This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions.