Mirko olivieri (28 risultati)

Condizione: New.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: As New. Unread book in perfect condition.

Hardback. Condizione: New. This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented.  Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making.…

Hardback. Condizione: New.

Hardcover. Condizione: new. Hardcover. This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making. mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

hardcover. Condizione: New.

Condizione: New.

Hardcover. Condizione: Brand New. 130 pages. 8.27x5.83x8.50 inches. In Stock.

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: Brand New. 130 pages. 8.27x5.83x8.50 inches. In Stock.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making.…

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making.…

Condizione: NEW.

Hardcover. Condizione: new. Hardcover. This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making. mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardback. Condizione: New. This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented.  Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making.…

Condizione: New.

Hardcover. Condizione: new. Hardcover. This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making. mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condizione: Neu. Scaling B2B Markets | Agile Marketing Strategies for [.] | Mirko Olivieri | Taschenbuch | xv | Englisch | 2026 | Springer, Berlin | EAN 9783031934070 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Hardback. Condizione: New. This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented.  Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making.…

Condizione: new. Questo è un articolo print on demand.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making. 120 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making. 136 pp. Englisch.…

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets. Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented. Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy tailored to B2B dynamics, touching on emerging technologies, and the importance of positioning their brands in highly competitive markets.Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures. After this scenario analysis, an empirical analysis involving innovative startups operating in B2B markets is presented.Adopting a new perspective on how startups can leverage agility to compete with established actors, such as large traditional firms, the author offers new theoretical insights and managerial implications emphasizing speed, flexibility, and data-driven decision making.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.…

Buch. Condizione: Neu. Scaling B2B Markets | Agile Marketing Strategies for Startups | Mirko Olivieri | Buch | xv | Englisch | 2025 | Springer | EAN 9783031934049 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.…