Moenaert rudy (8 risultati)

Hardback. [Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Rudy K. Moenaert Format: Hardback Number of Pages: 288 This book provides a clear and innovative frame of reference of the business and marketing world with many useful exercises to complete Traditional textbooks on (strategic) marketing are often limited to a theoretical description of how an organisation with competition should operate. Visionary Marketing offers a way of thinking and a method by which organisations can effectively improve their competitiveness and maintain a high level of popularity and effectiveness within the industry. The book discusses five questions in the strategic domain which are a source of concern to managers and leaders: 1. Do we have an adequate picture of our internal and external environment? How do we know? 2. What is our strategic ambition? 3. Where and how would we have to compete in the future? How can we best evaluate our strategic options? 4. How can we achieve our aim in the future? How can we successfully implement marketing plans? 5. What will the outcome of our strategy in the future? For our customers, our shareholders, our employees and other stakeholders? Visionary Marketing shakes you awake with the answers to these questions. The manager gets assistances for strategic marketing and solutions to identify and find. Prof. Dr. Rudy K. Moenaert, born and raised in West Flanders, is a professor of strategic marketing at TiasNimbas Business School (Tilburg University - TU Eindhoven, The Netherlands) and a part-time professor of strategic marketing at Nyenrode Business Universiteit (Breukelen, The Netherlands). Dr. P.H. Gouw was born and raised in the south of The Netherlands. He is a marketing and market research director at GfK (Dongen, The Netherlands). His work consists of developing innovative research, processing unintelligible data into valuable knowledge and translating this into actionable marketing output for fmcg, smcg and durable brand manufacturers, retailers and service oriented companies within the Benelux. Prof. Dr. Henry Robben was born in Winnipeg, Canada, but was raised in the southern part of The Netherlands. He is a professor of marketing at Nyenrode Business Universiteit (Breukelen, The Netherlands). With great enthusiasm, he has pursued a distinguished career in teaching, research and consulting on strategic marketing, product development and marketing communications. Hardback. …

Encuadernación de tapa blanda. Condizione: Como Nuevo. 1� Edición.

Condizione: As New.

Soft cover. Condizione: Very Good. Privately owned, unmarked text, unbroken spine, front cover creased and also light edge wear, Ships from Berlin Bookshop bxn36.

Condizione: As New.

Rústica. Condizione: New. Condizione sovraccoperta: Nuevo. 01. Definimos el marketing como la creación y mantenimiento del éxito de la empresa. Marketing con visión de futuro remite a la planificación e implementación de actividades de marketing encaminadas a optimizar la competitividad presente y futura de la empresa. . El título del libro también podría haber sido Marketing Estratégico. Sin embargo, los autores han empleado intencionadamente con visión de futuro en lugar de estratégico para transmitir la idea de que las verdaderas decisiones estratégicas son aquellas que sitúan a la empresa en un lugar diferenciado en el mercado. . Marketing con visión de futuro propone un marco teórico comprehensivo y robusto de ideas, conceptos y modelos que hacen verdaderamente posible la diferenciación sostenible. Este marco se fundamenta en una sólida base científica en la que se integran las perspectivas del marketing, la estrategia y la organización. . . El libro ofrece igualmente un evidente acercamiento práctico, estructurándose de tal manera que el lector pueda fácilmente hacer uso de los conceptos básicos y modelos desarrollados y aplicarlos a diversos sectores y contextos empresariales. Los múltiples ejemplos aportados le ayudarán en esta tarea. . Son una minoría las empresas que disponen hoy en día de una estrategia de marketing sostenible de éxito. Marketing con visión de futuro le ayuda a encontrar el mejor camino para que su empresa pueda incorporarse al selecto club de los ganadores y mantenerse en forma en situaciones de cambio. Prof. Dr. Philip Kotler. Kellogg School of Management. . ÍNDICE. Prólogo de Abbie Griffin.- El proceso del Plan de Empresa.- Comprender la empresa.- Comprender el entorno.- Ambición estratégica.- El concepto del futuro.- Moldear el futuro.- Compromiso con la ejecución.- Creación del retorno.- Anexo 1.- Anexo 2.- Análisis del modelo de negocio: un proceso práctico. LIBRO.…

Condizione: Usado- bueno.

Condizione: As New.