Mohd altaf khan (14 risultati)

Contents Preface 1 Introduction 2 Communicating corporate social responsibility in brand management 3 Strategic brand management on the cutting edge 4 Towards employer brand management 5 Organizational and customer perspectives on brand equity 6 Brand positioning and values 7 Marketing mix elements on brand equity 8 Designing th…

Contents 1 Introduction 2 Reforming the business environment thinking and future 3 The challenges of globalization and the role of human resources 4 Global strategic management is the key to business success 5 Towards a network of digital business ecosystems fostering the local development 6 Business environment labour law and m…

Contents Preface 1 Marketing communication an introduction 2 Public relations an introduction 3 The role of communication in management 4 Strategic communications 5 Post integrated marketing communications creativity consistency and effective resource allocation 6 Interactive marketing communications 7 Excellence in public relat…

Contents Preface 1 An introduction to supply chain management 2 Data quality and integrity in the data supply chain solutions 3 Virtual supply chain management a re-engineering approach 4 Integrated supply chain management in the government environment 5 Real-time logistic recovery under schedule disruptions 6 Supply chain manag…

Contents Preface 1 Introduction 2 Competitive advantage through sales and distribution strategy 3 Cost and value in sales and distribution channels 4 VOFM routines in sales and distribution 5 Customer loyalty management for occasional riders 6 Modern distribution management system in the competitive energy market environment 7 B…

Hardbound. Condizione: As New. New. Contents Vol. I Personality Development in Management Preface. 1. Importance of communication. 2. Different roles in organisation. 3. Knowledge systems in organisation. 4. Managerial practices in management. 5. Bureaucratic system. 6. Socio cultural change. 7. Principles of training in managem…