EUR 28,57
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Fine. Qto., 144 pages, colour illustrated. Bound in yellow cloth hardcovers. The book looks unused. A Fine copy.
EUR 35,71
Quantità: 3 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. Hardcover.Width: 29 cm. Height: 29cm. 144 pages. English text.
Lingua: Inglese
Editore: Albion Barn Publishing, Oxford, 2017
ISBN 10: 0992717175 ISBN 13: 9780992717179
Da: Exquisite Corpse Booksellers, Houston, TX, U.S.A.
Cloth. Condizione: Fine Condition. Condizione sovraccoperta: No Jacket, As Issued. 143 pages. Square format hardcover, bound in yellow printed cloth covered boards and issued without a dustjacket. Text in English. Minimal shelfwear rubbing to the covers. Else, the binding is tight, and interior is clean and free of markings. Dozens of full color and full paged reproductions of the artist's works.
EUR 129,89
Quantità: Più di 20 disponibili
Aggiungi al carrelloGebunden. Condizione: New. KlappentextBrand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base. It creates positive b.
EUR 171,86
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 244 pages. 10.88x8.00x0.75 inches. In Stock.
EUR 187,95
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New.
EUR 163,74
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New.
Lingua: Inglese
Editore: States Academic Press Mär 2022, 2022
ISBN 10: 1639890882 ISBN 13: 9781639890880
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 179,12
Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - Brand management techniques are used to boost the perceived value of a product line or a brand over time. Effective brand management enables the price of products to rise and builds a loyal customer base. It creates positive brand associations and strong brand awareness. Brand management strategies may vary according to the availability of resources, but all of them share the common goal of creating a unique and profitable brand. It is also concerned with the management of tangible and intangible characteristics of a brand. In case of product brands, the tangibles characteristics consist of the product itself, price, packaging, etc. For service brands, the important tangibles characteristic is the customers' experience. The intangibles include emotional connection of the customer with the product or service offered. This book attempts to understand the multiple branches that fall under the discipline of brand management and how such concepts have practical applications. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. For someone with an interest and eye for detail, this book covers the most significant topics in the field of brand management.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 169,19
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.