netschert carl (1 risultati)

Oblong folio. 20.5 x 12.5 in. [12 pp (unpaginated).], photo illustrations & text illustrations throughout, self-printed illustrated softcovers (wear at center fold crease, closed tear w/ repair, minor toning & edgewear), still a VG- copy. First edition of this remarkably scarce supplement for the noted Chicago florist who pioneered natural looking artificial flowers and foliage for window displays, funeral and weddings, and as home decor. Netschert's (1863-1918) large artificial palm trees, and shrubbery could be moved easily by dismantling them, cleaned, and then reassembled. He sold funeral, wedding, religious, friendship, and other special event wreaths in arrangements crafted from porcelain and metal flowers, feathers, Uvas grass leaves, and more. For store product & window displays in Chicago Department Stores, they offered durability, the ability to clean the arrangements, and freedom from having to continually maintain fresh greens. No copies located in Worldcat; See: Joseph Siry, Carson Pirie Scott: Louis Sullivan and the Chicago Department Store, p. 264; Carl Netschert, Florists' Review, Vol. 42 (June 6, 1918), p. 17.