Lingua: Inglese
Editore: McGraw-Hill Ryerson Higher Education, 2011
ISBN 10: 0070136793 ISBN 13: 9780070136793
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Lingua: Inglese
Editore: McGraw-Hill Ryerson Higher Education, 2011
ISBN 10: 0070136793 ISBN 13: 9780070136793
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Lingua: Inglese
Editore: McGraw-Hill Ryerson Higher Education, 2008
ISBN 10: 0070984956 ISBN 13: 9780070984950
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Lingua: Inglese
Editore: Esomar, 1985
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
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Aggiungi al carrelloBroschiert. Condizione: Gut. 115 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Neben dem oben aufgeführten Aufsatz befinden sich auch weitere Beiträge auch anderer Autoren in dem Werk. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 205.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1035306808 ISBN 13: 9781035306800
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Aggiungi al carrelloPaperback. Condizione: New. This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2022
ISBN 10: 1035306808 ISBN 13: 9781035306800
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the country and place silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The books interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1035306808 ISBN 13: 9781035306800
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1035306808 ISBN 13: 9781035306800
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Da: Ria Christie Collections, Uxbridge, Regno Unito
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Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1035306808 ISBN 13: 9781035306800
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Condizione: New. 1st ed. 2018 edition NO-PA16APR2015-KAP.
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Da: SHIMEDIA, Brooklyn, NY, U.S.A.
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Da: Revaluation Books, Exeter, Regno Unito
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Aggiungi al carrelloPaperback. Condizione: Brand New. 330 pages. 9.25x6.10x0.82 inches. In Stock.
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Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2018
ISBN 10: 3030002462 ISBN 13: 9783030002466
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 53,49
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book constitutes the refereed proceedings of the 16th International Conference on Ad-hoc, Mobile, and Wireless Networks, ADHOC-NOW 2018, held in St. Malo, France, in September 2018. The 21 full and 6 short papers plus 2 invited talks presented in this volume were carefully reviewed and selected from 52 submissions. The contributions were organized in topical sections named: on ad-hoc, mobile and wireless sensor,networks and computing.
Da: preigu, Osnabrück, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Ad-hoc, Mobile, and Wireless Networks | 17th International Conference on Ad Hoc Networks and Wireless, ADHOC-NOW 2018, Saint-Malo, France, September 5-7, 2018. Proceedings | Nicolas Montavont (u. a.) | Taschenbuch | Lecture Notes in Computer Science | xiii | Englisch | 2018 | Springer | EAN 9783030002466 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1035306808 ISBN 13: 9781035306800
Da: Rarewaves.com UK, London, Regno Unito
EUR 51,71
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Aggiungi al carrelloPaperback. Condizione: New. This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.
Lingua: Inglese
Editore: Edward Elgar Publishing Ltd, Cheltenham, 2022
ISBN 10: 1035306808 ISBN 13: 9781035306800
Da: AussieBookSeller, Truganina, VIC, Australia
EUR 102,98
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the country and place silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The books interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 178,84
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