Nirmal singh devendra thakur (4 risultati)
- Rilegato
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 11,79
EUR 7,59 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 274 Illus.
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Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 16,84
EUR 3,45 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 274 2nd Revised Edition.
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Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 11,29
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. pp. 274.
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Da: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Come nuovo
EUR 10,69
EUR 17,50 spedizioneSpedito da India a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: As New. Contents: Preface. Marketing terminology. 1. Marketing. 2. Marketing management. 3. Marketing information system and marketing research. 4. Consumer behaviour. 5. Forecasting marketing. 6. Market segmentation. 7. Marketing strategy. 8. Products. 9. Branding, packaging and labelling. 10. Pricing. 11…. Distribution management and channels of distribution. 12. Promotion. 13. Advertising. 14. Sales management. 15. Quantitative methods applied in marketing. 16. Marketing policy. 17. International marketing and globalisation. 18. Internet marketing and e-business. 19. Marketing environment. 20. Marketing, society and the law. Select bibliography. Index. "Success in the fiercely competitive modern business world requires knowledge about customers' needs and wants and satisfying the customers with competitively superior offers. Marketing is that function in a business which defines customer targets and determines the best way to satisfy their needs and wants through superior offers and that too profitably. Marketing management means planning the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. Several sub-functions of the marketing management function are found-marketing research, product design, branding, packaging, labeling, advertising, physical distribution management (PDM), selling, pricing, etc. "The emphasis in the future will be less on products and more on services, with education, transportation, governmental services and communication taking 249 pp.
