paperback. Condizione: Very Good. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
EUR 5,48
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Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
EUR 3,14
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Aggiungi al carrelloSoftcover. Condizione: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.
EUR 15,96
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Aggiungi al carrelloSoft cover. Condizione: Very Good. VERY GOOD softcover, no marks in text, uncreased spine, clean exterior. Book.
EUR 16,84
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Aggiungi al carrelloCondizione: New. pp. 654.
EUR 3,80
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Aggiungi al carrelloOther. Condizione: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke; Gebrochener Buchrücken; Farbtonänderung.
Da: Books in my Basket, New Delhi, India
EUR 11,41
Quantità: 1 disponibili
Aggiungi al carrelloSoft cover. Condizione: New. ISBN:9789361593994,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
Editore: Prentice-Hall, Englewood Cliffs, NJ, 1980
ISBN 10: 0133413969 ISBN 13: 9780133413960
Da: Persephone's Books, Gastonia, NC, U.S.A.
Trade Paperback. Condizione: Very Good. No Jacket. Third Edition. viii, 200 pp. First printing. The cover edges are slightly scuffed. The binding is tight and square, and the text is cleam.
Editore: D.H. Mark/General Learning Press, 1972
Prima edizione
Paperback. First ition edition. Good/Wraps (34851) . FIRST EDITION. Trade paperback, good condition, w. smwht rubbed wraps--marks and scuffs. Ltly slanted, ltly sunned sp, lt sp crease. V. ltly bumped corners, sme v. lt edgwr. Ltly tanned p. edges, sme lt soil. Ltly tanned ins wraps, pp. Sig on first p., o/w cln, tight, unmarked. 538.
ISBN 10: 9361593994 ISBN 13: 9789361593994
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.
ISBN 10: 9361593994 ISBN 13: 9789361593994
Da: SMASS Sellers, IRVING, TX, U.S.A.
Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
ISBN 10: 9361593994 ISBN 13: 9789361593994
Da: SMASS Sellers, IRVING, TX, U.S.A.
Condizione: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Paperback. Condizione: New. In shrink wrap. Looks like an interesting title!
EUR 82,52
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."-Robb Kopp, Babson College"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."-Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.Key Features:* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing* Entries are clear, applied, practical and non-technical, designed for both students and professionals* International entries are included to give the reader a greater awareness of the language of marketing than has been previously availableAbout the AuthorNorman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.
EUR 73,68
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Aggiungi al carrelloCondizione: New. In.
Lingua: Inglese
Editore: SAGE Publications, Inc 2003-10-07, 2003
ISBN 10: 0761927719 ISBN 13: 9780761927716
Da: Chiron Media, Wallingford, Regno Unito
EUR 70,95
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Aggiungi al carrelloPaperback. Condizione: New.
EUR 87,56
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Aggiungi al carrelloCondizione: New.
EUR 98,73
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 81,58
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 3 working days.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 91,70
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454. . 2003. 1st Edition. Paperback. . . . .
EUR 94,16
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Aggiungi al carrelloCondizione: New.
EUR 105,04
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454. . 2003. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
EUR 77,77
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.Über den AutorNorman A. P. Govoni is Professor of Marketin.
EUR 126,05
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 256 pages. 9.75x7.00x0.50 inches. In Stock.
EUR 77,39
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."-Robb Kopp, Babson College"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."-Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.Key Features:* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing* Entries are clear, applied, practical and non-technical, designed for both students and professionals* International entries are included to give the reader a greater awareness of the language of marketing than has been previously availableAbout the AuthorNorman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.
EUR 180,75
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 183,16
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Aggiungi al carrelloCondizione: New.
EUR 187,14
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 195,40
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Aggiungi al carrelloCondizione: New.